Wednesday, April 12, 2017

The Potential Reach of Wrapped Vehicles

While vehicle wraps aren't a new concept, business owners are starting to realize how auto advertising can be used to reach their customers quickly, effectively and economically. When it comes to promoting your business and brand, nothing spreads your marketing message faster than a custom vehicle wrap from Missouri's best vehicle wrap shop! Keep reading for some interesting statistics about the potential reach a wrapped vehicle can achieve:

Reach Statistics


If you think about the number of vehicles on the road each day, the potential reach you could get through auto advertising is amazing. Just take a look at a few of these reach statistics for vehicle wraps:
  • An Arbitron In-Car Study found that Americans spend more than 20 hours per week in their vehicles.  
  • The Outdoor Advertising Association of America (OAAA) found that more than 95% of Americans are reached by media targeting vehicle drivers and passengers. 
  • One Missouri vehicle wrap can generate between 30,000 and 70,000 impressions daily.
  • According to the American Trucking Association, 91% of Americans notice advertising on trucks, while 35% actually study the advertisements closely. 
  • In addition, 97% of viewers will remember ads placed on commercial vehicles. 
  • Of those viewers, 29% would base a buying decision on auto advertising
  • According to the OAAA, 56% of people say they perceive a company as successful when they see auto advertising. 
  • The average delivery/service vehicle makes approximately 16 million visual impressions annually! 
  • Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
  • Reflective graphics boost visual impressions by up to 40% by extending visibility during odd operating hours. 
  • Multiple other studies have shown an increase in brand awareness from the use of auto advertising in conjunction with existing ad campaigns.
When you combine these statistics with the cost per thousand impressions (CPM), there's no denying the value of adding custom vehicle graphics at the Lake of the Ozarks to your marketing plan.

ProDezigns Custom Vehicle Wraps


Start increasing your marketing reach by investing in a custom vehicle wrap in Jefferson City, Columbia or the Lake of the Ozarks area! At ProDezigns, we utilize cutting edge techniques, resulting in vehicle wraps that need to be seen to be believed. Increase your exposure through auto advertising by calling 573-392-0500 and consulting with our vehicle wrap experts today! We're here to help you get maximum marketing results and grow your business!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com

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