Wednesday, August 24, 2016

The Effectiveness of Vehicle Wrap Advertising

Vehicle wrap advertising isn't a new concept, however, it is increasing in popularity. Vehicle graphics offer a unique way to get your brand out in front of thousands of people each day. ProDezigns custom vehicle wraps are one of the most cost effective ads with the most visual impact. Keep reading to learn about how effective vehicle wrap advertising really can be!

Vehicle Wrap Effectiveness Statistics 


The power of vehicle wrap advertising is often undervalued. Let's take a look at some statistics revolving around these rolling advertisements: 
  • A study by Arbitron, Inc. shows that mobile advertising reaches virtually all demographics, as 96% of Americans travel in a vehicle each week. 
  • Depending on how far and where the car is driven, it's estimated that a wrapped vehicle will generate between 30,000 and 70,000 mobile impressions per day.
  • The American Trucking Association states vehicle advertisements generate more than 600 visual impressions for every mile driven. 
  • According to Interstate Advertising Corporation, 74% of motorists are positively influenced by companies and products advertised on trucks. 
  • According to Cox Communications, 47% of 18-24 year olds surveyed found car wraps especially memorable. 

Comparing Auto Advertising to Other Advertising 


A study by Arbitron, Inc. states the following cost per thousand impressions for traditional advertising mediums:
  • Outdoor Signage - $3.56
  • Radio - $7.75
  • Newspaper - $19.70
  • Magazine - $21.46 
  • Television - $23.70
  • VEHICLE WRAP - $0.35 
As you can see from the numbers above, auto advertising is definitely the most cost effective advertising medium you can use.

ProDezigns Vehicle Wraps


With the help of Missouri's best wrap shop, you'll end up with a high-impact, custom promotional solution that best suits your marketing needs. Our award winning designers will work closely with you to create an effective piece of advertising that you can take with you anywhere you go. ProDezigns is making your business capital mobile, using full color custom vehicle graphics at the Lake of the Ozarks! Give us a call at 573-392-0500 to get start getting maximum marketing results.

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com

Friday, August 19, 2016

Marketing Strategy and Small Businesses

When you own a small business, you have a lot to think about. You don't have different departments to handle the different aspects of running a business. You have to handle it all. Marketing can sometimes be put on the back burner in all the hustle and bustle of business ownership. However, marketing and advertising is a vital part of a successful small business. In today's blog, Missouri's best vehicle wrap shop focuses on the importance of having a marketing strategy.

What is Marketing Strategy? 


Marketing strategy is the combination of marketing goals into one comprehensive plan. It involves a variety of advertising mediums working together to both increase awareness for your business and drive sales. The marketing strategy is the foundation of any good marketing plan. People are exposed to hundreds of marketing messages each day, so how do you make yours stand out? You need a plan and that plan starts with a strategy.

Why Do Small Businesses Need a Marketing Strategy? 


Marketing strategy provides focus and direction for your business. It can help you effectively combat competition and gain market share. Having a marketing strategy allows you to save time and money as well. Unlike big corporations, small businesses don't have a lot of money to spend on marketing and advertising. Instead of throwing advertising dollars at random ideas, having a strategy allows you to focus your marketing budget on a plan. Do your research on your target market, see what they are interested in and build your strategy around that. Marketing strategy improves the effectiveness of your marketing message, which leads to increased sales and profits.

Let ProDezigns Help You! 


Once you've come up with a strong marketing strategy, you have to decide how you're going to spend your marketing dollars to achieve your goals. One marketing medium to consider is auto advertising. Compared to other forms of advertising, mobile signage offers a great bang for your buck. According to the Traffic Audit Bureau for Media Measurement, vehicle wrap advertising can generate 30,000 to 70,000 daily vehicular impressions. Talk to ProDezigns about adding custom vehicle graphics to your marketing plan today - call 573-392-0500. From concept to completion, we'll work with you to create a custom vehicle wrap at the Lake of the Ozarks.

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com

Friday, August 12, 2016

A Look at Our Various Wraps

You've probably heard us say, "If you can drive it, ride it, float it or fly it, we can wrap it." At ProDezigns Custom Wrap Shop, we can wrap just about anything. While car and truck wraps might be the most popular, we have wrapped a variety of unique items, and not just those used for transportation. Let's take a look at a few of the different types of wraps we've created over the years.

Vehicle Wraps


The most common type of vinyl wraps that we do would be vehicle wraps at the Lake of the Ozarks and across Missouri. From cars and SUVs to big semi-trucks and trailers, we can wrap just about anything with wheels. Whether its a small decal or a full vehicle wrap, we can do it all!

Boat Wraps


Boating is an extremely popular activity around here, with one of the largest man-made lakes in our backyard. Boat wraps are another common project for us. From personal watercraft up to large family boats, we can create a custom design just for you.

Aircraft Wraps 


Vehicles aren't the only form of transportation we can wrap. If you have something that can fly, we can wrap it too! We've wrapped both airplanes and helicopters in our full color vinyl graphics. You can promote your brand on pretty much anything that moves!

Motorcycle and Motorsports Wraps 


Aside from your regular wheels, we can also wrap your toys! From ATVs and sports bikes to race cars and more, we can create custom graphics for anything you can ride or drive. Motorcycles are a popular project for us; show off your personality with a custom design that no other motorcycle enthusiast has!

Storefront Graphics 


The value in full color vinyl graphics goes beyond auto advertising. We can wrap entire storefronts with graphics showing what your business has to offer. The perforated vinyl allows you to see out from inside the store, while passersby see a solid image. These custom graphics can reinforce your brand, transform your look or draw attention to products or services.


Wall & Floor Graphics 


In addition to storefront graphics, we can also create custom vinyl wall graphics and floor graphics. You can cover an entire wall with a mural or floor graphics to direct traffic through your store. Floor and wall graphics offer a unique way to catch your customers attention and lead them in a buying direction. 

Other Graphics


At Missouri's best wrap shop, we can wrap just about anything. Some items we've wrapped in the past include a pool table, a drum, a prosthetic leg and a Plagiocephaly helmet. Have something you want wrapped? Give us a call at 573-392-0500 and we'll let you know if we can do it!

ProDezigns Custom Wrap Shop


Whether you're looking to wrap something to promote your business or just for fun to show off your personality, ProDezigns has you covered. We'll work with you to design the perfect custom graphics for your needs and wants. We strive to give our clients the highest level of service, satisfaction and personal attention to detail with every project we do. Contact us about our Lake of the Ozarks graphics services today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com

Thursday, August 4, 2016

Power of Vehicle Graphics

When it comes to advertising, you want to make your marketing dollars stretch. You want as much exposure as you can get for the least amount of money, right? ProDezigns is here to show you the power of vehicle graphics in marketing your business. Keep reading to learn why you should add a custom vehicle wrap at the Lake of the Ozarks to your business advertising plan.

Reaching a Broad Audience


When you advertise with vehicle graphics, you don't have to wait for someone to pick up a magazine or flip on the TV to see your message. Anyone and everyone that passes your vehicle can't help but notice it; vehicle graphics, if created effectively, are extremely eye-catching. In fact, 90% of travelers are reached by graphics of some kind on vehicles, and 75% of consumers form impressions about a company based on their fleet graphics. Your ad can reach pedestrians, drivers and passengers alike. Studies by the Traffic Audit Bureau for Media Measurement have shown that just one vehicle wrap can be viewed anywhere from 30,000 to 70,000 times throughout the day. The average person will spend more than 43,000 hours sitting at stop lights - just imagine all the people you could reach at stop lights if you had your vehicle wrapped with custom graphics from ProDezigns!


Engaging Your Audience


Not only do vehicle wraps reach a broader audience than many other forms of advertising, but customers also engage with that form of marketing. On average, 30% of people who view mobile outdoor ads say the advertisements influence their purchasing decision. Car wraps are non-invasive and therefore have a more positive response than many other forms of advertising. Consumers find vehicle wraps appealing because they're a unique and different form of advertising. Although they are becoming more popular across the country, vehicle wrap advertising in Missouri is relatively new compared to other traditional forms of advertising.

Start leveraging the power of vehicle graphics by talking to a designer at ProDezigns today! Utilizing new marketing techniques that have been proven time and again to be creative, innovative and on the cutting edge of technology will create a lasting impact on all who see your advertising. At Missouri's best wrap shop, we'll work with you to come up with a custom promotional solution that meets your needs. Give us a call today at 573-392-0500! 

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com

Thursday, July 28, 2016

4 Common Outdoor Advertising Mistakes to Avoid

From the long-standing billboard advertisements to the more recent trend of vehicle wrap marketing, outdoor advertising has a way of making a lasting impression on those that see it, if it's done right. Vehicle wrap advertising alone has been proven to generate a 91% response rate. Fleet vehicle advertising can help grow brand recognition up to 15 times more than other advertising techniques. ProDezigns is here to help you make your outdoor advertising successful by avoiding these common mistakes:

1. Making the Text Too Small. 


Often times outdoor advertising is viewed from several feet away. Make sure that your lettering is large enough for people to clearly read at a distance. Customers most likely aren't going to go out of their way to get close enough to read your advertising if the lettering is too small.


2. Using Too Many Words. 


If someone is driving by your advertisement, or even walking by for that matter, they're not going to want to read a book. Choose your words wisely and make your message clear and concise. Less is more when it comes to outdoor advertising. 

3. Displaying Too Much Clutter. 


At 60 mph, you only have a few seconds to get your message across. Too much clutter in your advertising, whether it be words or images, will cause the viewer's eye to shut down because it doesn't know where to focus. Keep your message simple and clean so it's easily understood.

4. Not Including a Call to Action. 


What do you want consumers to do after they see your advertising? Without a call to action, people who see you're advertising aren't going to act on it. Make sure you include a website, phone number or store location so the consumer knows how to purchase your product or service.


Outdoor Advertising with ProDezigns


At ProDezigns, our talented designers will work with you to create the perfect promotional solution to fit your needs. We'll create a wrap that uses just the right amount of words, at just the right size, while avoiding clutter and making sure you have a clear call to action. Give Missouri's best vehicle wrap shop a call at 573-392-0500 to get started on your custom vehicle graphics today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com

Thursday, July 21, 2016

The Trend of Personal Vehicle Wrapping

Many businesses have discovered the advantages of using auto advertising. There's no denying that full-color, custom graphics on the side of a vehicle catch your eye. For this reason, more and more car owners are choosing to wrap their personal vehicles as well. They are making their vehicle stand out with the help of a Missouri custom vehicle wrap!

Personal Vehicle Wrapping


According to a Japan Times article, the emerging trend of wrapping personal vehicles is becoming increasingly popular among Japanese citizens who want to drive something different than every one else. They're tired of the solid colors like black, white, silver or red. The same opinion is present here in the United States as well. Who doesn't want a one-of-a-kind look for their vehicle? From car enthusiasts to the average Joe, personal vehicle wraps are becoming a popular trend in Missouri and across the country. Personal vehicle wraps are perfect for customers who want their vehicle to be a different color. From simple designs to detailed custom art, vehicle wraps offer a great way to express yourself. Then when you're ready for a change, they can easily be removed.

Reasons for Personal Wrapping 


Most cars these days come in widely accepted colors to improve the car's resell or trade-in value. Unfortunately, this doesn't offer vehicle owners much choice on personalization. When you choose to invest in custom vehicle graphics at the Lake of the Ozarks, you can express your individuality and ensure your car looks like none other on the road. In addition to making your vehicle unique, vehicle wrapping will protect the custom paint job underneath. With the advances in technology, vehicle wrapping has become more affordable and now anyone, not just the big businesses, can easily obtain one.

While many of the wraps we create are for business branding purposes, we also create great personal vehicle wraps at the Lake of the Ozarks. From camouflage to patriotic designs, we can design the perfect wrap to fit your personality. Give ProDezigns a call at 573-392-0500 to get started on your custom vehicle graphics today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com

Wednesday, July 13, 2016

4 Tips for Designing an Effective Food Truck Wrap

While you may think of food trucks only being in big cities, they're becoming more popular across Mid-Missouri. Vehicle wraps entice people to check out your business, so why would it be any different for a mobile business such as a food truck? In fact, a food truck needs some type of graphics to show people what type of food is being served. If people can't tell from a distance what type of food they can get from your truck, they're likely not to stop. Here are a few things to consider when designing your Missouri food truck wrap:

1. Make It Easy to Spot. 


You want people to know that your food truck is there. While many vehicle wraps are seen while driving down the road, while people are right next to you, food truck wraps need to be visible from a distance. While you're serving food, your truck is going to be parked off the road, and you want to make sure the passing traffic can see that you're there serving food. Bright colors are probably going to be your best option.

2. Incorporate Your Brand. 


While bright, easily visible colors are important, it's also crucial that your food truck wrap represents your brand. You want to choose colors that associated well with the food options you are serving. If you're serving fresh salads and healthy options, green may be a good color option. If your all about greasy meat options, maybe red would be a better color choice. Make sure that your graphics match what you're trying to accomplish with your food truck.

3.  Use Pictures of Your Best Dishes. 


The great thing about vinyl vehicle graphics is that your options are endless. If you can think it up, we can design it. Technology has improved so much that we can print just about anything on vinyl to applied to vehicles. That means you can send us a picture and we can put it on your wrap. When it comes to your food truck graphics, we can easily display your most popular meals so people know what to expect when they come up to the window to order.

4. Include Website and Social Media Links. 


Do you have a Facebook page? Maybe a Twitter account? Encourage your customers to follow you by putting the social media icons along with your username on your food truck wrap. It's also a great idea to include your website and phone number if you have one. If you move your food truck to a new location regularly, you want people to know how to find you again. It's important to have all your marketing avenues working together to promote and brand your business.

For all your food truck and other Missouri vehicle graphics needs, give us a call at 573-392-0500. Utilizing new marketing techniques that have been proven time and again to be creative, innovative and on the cutting edge of technology will create a lasting impact to all that see your advertising. The team at ProDezigns will work with you to create a high-impact, custom promotional solution to meet your business marketing needs!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com