Tuesday, January 10, 2017

Better Than a Billboard!

To get a prime location with a billboard, you're going to pay a lot of money! Why not get a moving billboard that you can take anywhere instead? You can take your ProDezigns custom vehicle wrap anywhere you can drive. This allows you to market to people that you otherwise wouldn't be able to. Anywhere you go, your marketing message follows. Keep reading to learn more about why auto advertising is "Better Than a Billboard!"

Advertising Costs


You have to spend money to make money, but you get to choose how you want to spend those advertising dollars. Billboards vary in cost depending on location, but you can guarantee that for a good location, you're going to pay more than you would for a Missouri custom vehicle wrap. In addition, the money you're paying is to rent a space. You don't own that billboard to use for the rest of however long you want. If you choose to use custom vehicle graphics for your advertising instead, you own the car and you own the graphics. A vehicle wrap is a one-time investment that will last for years to come. When taken care of, vehicle wraps have been known to last up to 5 years or longer. 

Stationary vs. Mobile 


When you choose to put up a billboard to advertise your business, that billboard sits in one spot. The only customers you're going to reach are those that choose to drive by that location. That limits your reach to potential customers quite a bit. Unlike billboards, vehicle wraps are mobile. You can drive them to the areas where your potential customers are. You also have the ability to advertise in areas where it would be impossible by any other means, like huge shopping malls, sporting events or parades. Your wrapped vehicle can also act as a great on premises sign while parked in front of your business.

Impressions


The Traffic Audit Bureau for Media Measurement reports that vehicle wrap advertising can generate 30,000 to 70,000 daily vehicular impressions. While billboards in a prime location could potentially generate that same amount, the cost per impression for a billboard in much higher. In addition, people who drive the same route past a billboard everyday could start disregarding it altogether. A custom vehicle wrap on the other hand, offering stunning eye-catching graphics will draw a customers attention over and over again. As the vehicle's route changes, so does the prospective audience it can reach!

To start getting maximum marketing results with a custom vehicle wrap at the Lake of the Ozarks, Jefferson City or Columbia, give us a call at 573-392-0500. At ProDezigns, we strive to give our clients the highest level of service, satisfaction and personal attention to detail with every project we do. From concept to completion, our award winning designers work closely with you to create a high-impact, custom promotional solution that best suits your individual marketing needs!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com

Wednesday, January 4, 2017

2017 Marketing Trends to Consider

January, the start of a new year, is the perfect time for business owners and marketers to consider emerging trends and developments. If you've stuck to the same old marketing strategy for the past couple years and haven't seen the results you're looking for, maybe it's time to step out of your comfort zone. Try something new like investing in a custom vehicle wrap or engaging the digital marketing side more. Here are few trends to look out for and consider when developing your 2017 marketing plan.

1. Mobile Marketing.


Mobile marketing may represent the most important marketing shift of 2017. There was a point in time where marketing was shifting from the physical world to the digital one, and now it's moving a step further. While many people are still using their laptops, the majority of people search for products and services from their phones. What does this mean for you as a business owner? You need to update your marketing to attract those on-the-go consumers. Make sure your website is mobile friendly and that you're active on the most popular smartphone apps, like Facebook and Instagram.

2. Video Marketing.


Unfortunately, people don't read like they used to. We now live in a world where videos dominate, and this includes the marketing scene. People want info fast, and are now accustomed to being entertained. For 2017, business owners should embrace this change and focus on how to incorporate more video in their marketing. From informational how-to videos to client testimonials, videos are a great way to get your brand in front of your customers in a non-intrusive way. Another consideration is live video, which has also grown in popularity over the past several months.

3. Email Marketing.


Of all the ways to grow an audience, email has emerged as one of the most critical marketing avenues. While some people believe that email marketing is dead, the media is saying that email is a growth area. According to a study by the Content Marketing Institute, the number 1 success metric for measuring content marketing was email. In 2017, we expect to see more brands launching targeted and relevant e-newsletters.

A Well-Rounded Marketing Strategy


Digital marketing and other forms of marketing, such as auto advertising, work together, complementing each other. You can use your Missouri custom vehicle wrap to both drive traffic to your website and drive foot traffic into your store. Utilizing a variety of marketing channels allows your message to be spread across a variety of audiences, therefore increasing your ability to reach more potential customers. The most effective marketing strategies are those that incorporate both traditional and digital elements into a cohesive package that elicits a desired behavior from consumers. It is important for brands to not overlook traditional methods when it comes to these new emerging trends. Don't think of it as traditional vs. digital, but rather an opportunity to engage customers holistically.

While marketing may be continuing to shift from an emphasis on print to an online focus, auto advertising is still growing! You've heard the saying "Don't put all your eggs in one basket." That same idea applies to marketing as well - don't spend your entire budget in one place. Talk to us about using part of your 2017 marketing budget to create a custom promotional solution that you can drive around anywhere - a vehicle wrap from ProDezigns!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com

Wednesday, December 28, 2016

5 Business Resolutions to Make in 2017

While most people think of losing weight or exercising more as new year's resolutions, businesses can have resolutions of their own. In fact, they should! How can you improve your business in the new year? Start by creating a plan today! Here are a few resolutions and goals to consider making for your business in 2017:

1. To Actively Increase Sales. 


While everyone hopes to have a better sales than the previous year, that doesn't always happen, especially if you don't put the work into it. Make one of your business resolutions to include a plan for how you're going to accomplish those increased sales. Will you increase your marketing budget to bring in more business? Consider adding a custom vehicle wrap or storefront graphics at the Lake of the Ozarks to your marketing plan to entice people to come to your place of business. Host events or offer promotions to get people to give your brand a try!

2. To Improve Digital Presence. 


Increased sales can be the result of several different efforts working together. One important focus for 2017 should be to improve your digital presence, particularly on mobile devices. Not only should you make sure your website is current, but it needs to be mobile friendly now. You also need to be active on the social media channels that your best customers are active on. If your business is still stuck in the stone age, 2017 is the time to add digital components to your business marketing plan.

3. To Be More Productive. 


How often do you catch yourself wasting time, whether on your phone, social media or whatever? In today's world, there are too many distractions that can easily derail you from that critical business task. Make it a goal to focus more and be more productive when it comes to your business in 2017. Set boundaries and try to keep your personal life out of your business life as much as possible. This also means that when you're not working, don't be checking emails constantly. You need to find a work/life balance that works for you. Finding that balance is the key to a productive day at work.

4. To Delegate More. 


As a business owner, sometimes you can get overwhelmed by the amount of things that need to be accomplished in a day or a week. Make it a priority to delegate more to your staff and team members in the coming year. Not only will you be less stressed, but others will get the opportunity to show you what an asset they are to your company. This resolution focuses on team building and working together for the success of your business. 

5. To Be a Better Communicator. 


Ineffective communication is a common issue in a lot of businesses. Misunderstandings, lack of employee morale and repetitive information can all be avoided with a focus on better communication in the new year. Be sure to evaluate not only how you're communicating with your employees, but also how you're communicating with vendors and clients. Good communication is a key factor in a successful business.

Keep in mind there are no limits to what your business can achieve this year! Here at ProDezigns, we hope these resolutions can help you take your business to the next level in 2017. If you're interested in learning more about how Missouri vehicle wrap advertising can help you grow your business in the new year, give us a call at 573-392-0500. We'll help you design the perfect custom vehicle wrap for all your marketing needs!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com


Thursday, December 22, 2016

The BEST Vehicle Wrap Shop in Missouri

Utilizing new marketing techniques that have been proven time and again to be creative, innovative and on the cutting edge of technology, our Missouri wrap shop has been helping businesses across the state create a lasting impact with all who see their auto advertising. As we wrap up another great year at ProDezigns, we wanted to share with you why we're the best! Take a look at some of our wraps from this past year and see for yourself what we could do for you and your business in 2017!

Missouri's Best Custom Vehicle Graphics


At ProDezigns, we strive to give our clients the highest level of service, satisfaction and personal attention to detail with every project that we do. From concept to completion, our award winning designers work closely with you to create a high-impact, custom promotional solution that best suits your individual marketing needs.

2016 Vehicle Wrap Completions


Our vehicle wraps are cutting edge techniques, resulting in vehicle wraps that need to be seen to be believed. Here's a variety of our 2016 vehicle graphics wrapped up into one video for you to take a look at!


Offering More Than Just Vehicle Wraps


If you can drive it, ride it, float it or fly it, we can wrap it! At ProDezigns, we can wrap just about anything with our custom vinyl graphics. From walls, windows and floors to tables, drumsets and guitars, we'll create the perfect graphics for your marketing needs. Here's a list of things we've wrapped in the past:
  • Trucks, Cars and Vans
  • Motorcycles and ATVs
  • Trailers and RVs
  • Boats and PWCs
  • Helicopters and Airplanes
  • Walls and Floors
  • Windows and Storefronts
  • Tables
  • Coolers
  • Computers
  • Elevator Doors
  • Drum Sets
  • Prosthetic Legs 
  • Plagiocephaly Helmets
  • ...and MORE!

Do you want something wrapped in 2017? Give Missouri's BEST wrap shop a call at 573-392-0500 today! Start getting maximum marketing results by making your advertising mobile. With a custom vehicle wrap from ProDezigns, you can take your marketing message anywhere!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com





Thursday, December 15, 2016

3 Benefits of Advertising with Custom Vehicle Wraps from ProDezigns

With another year winding down, business owners are thinking about their plan for 2017. An important part of that plan is the marketing budget. Not only do business owners need to consider the amount of money to put towards advertising, but also how that marketing money will be allocated. In today's blog we discuss the benefits of advertising with Missouri vehicle wraps.

1. Cost 


When compared to other forms of advertising, vehicle wraps offer one of the highest costs per impression. The Traffic Audit Bureau for Media Measurement reports that vehicle wrap advertising can generate 30,000 to 70,000 daily vehicular impressions. While the upfront cost for a custom vehicle wrap at the Lake of the Ozarks may be more than for other forms of advertising, the impact lasts for years to come. 

2. Impact 


Not only can you reach a lot of people with auto advertising, but studies show that you can actually influence people with your vehicle graphics. Polls show that 90% of travelers notice graphics on wrapped vehicles. In addition, 75% of consumers form impressions about a company based on the fleet graphics, and 30% of consumers base buying decisions on impressions they receive from company vehicles. The impact of vehicle graphics from Missouri's best wrap shop is undeniable.


3. Ownership 


One of the best benefits of a custom vehicle wrap is the fact that you own it! That also means that you control it! Many other forms of advertising, like billboards or radio, are simply a rented amount of time. When you choose to add a custom vehicle wrap to your marketing plan, you own the graphics and the vehicle. In addition, you have the ability to advertise in areas where it would be impossible by any other means, like huge shopping malls, sporting events or parades! It is also a great on premises sign while parked in front of your business!

As you're thinking about your marketing plan for 2017, consider adding a ProDezigns custom vehicle wrap! Our vehicle wraps utilize cutting edge techniques, resulting in vehicle wraps that need to be seen to be believed. Increase your exposure with a vehicle wrap by calling 573-392-0500 and consulting with our experts regarding vinyl graphics, car decals, and more. Contact ProDezigns today to start getting maximum marketing results! 

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com

Thursday, December 8, 2016

3 Reasons to Have a 2017 Marketing Budget

The new year will be here before you know it and now is the time to start thinking about your marketing for 2017. ProDezigns is here to help you understand why marketing, and particularly having a marketing budget, is important for every business. Keep reading to learn how to get started planning your 2017 marketing budget today!

2017 Marketing Planning 


Take a look at how you spent your marketing budget over the past year. Ask yourself these questions:
  • Which marketing avenues generated the most business for me?
  • Are there any that didn't work as well? 
  • Is there something new I want to try for 2017? (Maybe it's a Missouri custom vehicle wrap.)
  • Can I allocate the same amount of money to a marketing budget for next year? 
  • Do I need to adjust the amount I spend on marketing in 2017? 
If you're not able to answer these questions, you may want to take a look at how you're tracking your marketing. Tracking is just as important as the marketing itself; you need to know what works for you and what doesn't.

Reasons to Have a Marketing Budget 



1. Just Because You Have a Business, Doesn't Mean People Will Come. 

You can't rely solely on people seeing your storefront and walking right in. Especially if your business is brand new, you need to let people know you're there, what you do or sell and why they should come to your business. Marketing is how you accomplish that and you need to have a budget for it so that you don't spend too much or too little.

2. Your Competition Has One. 

Marketing has been around for a long time and businesses know its importance. Chances are your competition has a dedicated marketing budget and a plan on how to allocate that money. It's going to be hard to keep up with your competition if you're not doing same.

3. Keeping Your Business Top of Mind is Important.

While gaining new customers is important, its also imperative to retain your current ones. People are bombarded with marketing messages everyday and if you're not doing something to keep your brand top of mind, people can forget about you.

Benefits of a Marketing Budget


Now that we've addressed just a few of the reasons why you should have a marketing budget, let's talk about the benefits a marketing budget provides. The budget, and plan/strategy, will create a clear sense of direction for everyone involved. In addition, you're able to allocate scarce financial resources more effectively. Having a plan for your business, whether it be a marketing plan or an inventory plan, will make you more successful. If you know how much you have to spend, you'll have a better idea of how to maximize your ROI.

As you're thinking about your marketing budget for 2017, consider allocating some resources to a custom vehicle wrap at the Lake of the Ozarks. Vehicle wraps offer one of the best cost per impressions when it comes to marketing. Each day, your wrapped vehicle can generate anywhere from 30,000 to 70,000 impressions. Start getting maximum marketing results by wrapping your vehicle with custom graphics from Missouri's best vehicle wrap shop!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com

Friday, December 2, 2016

4 Ways to Protect Your Vehicle Wrap This Winter

Winter has arrived, and we're likely to see some snow here in the near future. During the winter season, it's important that you protect your Lake of the Ozarks vehicle wrap from the snow and ice, as well as the salt they put on the roads. In today's blog, ProDezigns offers a few tips to help you keep your wrap looking great through the winter.


1. Park Your Car in a Garage.


If possible, park your vehicle in a garage or under a car port so it doesn't get covered in snow and ice. While your vehicle wrap is designed to withstand the elements, over exposure to extreme weather can lead to a shorter life for your Missouri custom vehicle wrap.

2. Beware of Using Ice Scrapers.


If you do have to leave your vehicle out where it's exposed to the weather, be careful of using ice scrapers to remove snow and ice. Those handy dandy ice scrapers are designed to take everything off your windows, including your vinyl graphics. Even if the scraper doesn't take your vinyl completely off, it almost certainly with scratch or damage it. The best way to avoid issues with your window wraps, is to run the defrost and let the ice and snow melt away. If it still needs some help, take a soft brush to your windows, something that won't scratch the wrap. 

3. Avoid Driving on the Road Immediately After a Snow Storm.


After a snow storm hits, or often even before it hits, crews head out to place salt and sand on the roads. While that salt is beneficial for traction to keep your vehicle on the road, it can really take a toll on your vehicle, particularly your vehicle wrap. If you can avoid driving on the salted roads, or through piles of snow and puddles where that salt easily collects, your wrap will last longer. In addition to keeping your wrap in great shape, avoiding that salt and sand will also help prevent it from getting trapped in the undercarriage of your car and causing damage. By waiting awhile, others will have cleared the road some, allowing you to get more traction and less salt and sand on your vehicle.

4. Hand Wash Your Vehicle Regularly. 


No matter how hard you try to avoid it, it’s inevitable that some of that road salt and sand will get on your vehicle. You don’t want to let that sit on your vehicle for too long. To minimize the damaging effects of salt and sand, you should wash your car at least once a month throughout the winter. It’s also important that you wash it by hand because the automatic car washes can use too much pressure, and often use re-purposed water that could have salt in it. They also just get the general areas of the vehicle, and by hand washing you can ensure you get all the gunk off your vehicle.      


At ProDezigns, we strive to give our clients the highest level of service and satisfaction. We want to set you up for success, so you can achieve maximum marketing results through custom graphics for your vehicle. If you’re ready to get started on a custom vehicle wrap, contact Missouri’s best wrap shop at 573-392-0500.

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com