2017 Marketing Trends to Consider

January, the start of a new year, is the perfect time for business owners and marketers to consider emerging trends and developments. If you've stuck to the same old marketing strategy for the past couple years and haven't seen the results you're looking for, maybe it's time to step out of your comfort zone. Try something new like investing in a custom vehicle wrap or engaging the digital marketing side more. Here are few trends to look out for and consider when developing your 2017 marketing plan.

1. Mobile Marketing.

Mobile marketing may represent the most important marketing shift of 2017. There was a point in time where marketing was shifting from the physical world to the digital one, and now it's moving a step further. While many people are still using their laptops, the majority of people search for products and services from their phones. What does this mean for you as a business owner? You need to update your marketing to attract those on-the-go consumers. Make sure your website is mobile friendly and that you're active on the most popular smartphone apps, like Facebook and Instagram.

2. Video Marketing.

Unfortunately, people don't read like they used to. We now live in a world where videos dominate, and this includes the marketing scene. People want info fast, and are now accustomed to being entertained. For 2017, business owners should embrace this change and focus on how to incorporate more video in their marketing. From informational how-to videos to client testimonials, videos are a great way to get your brand in front of your customers in a non-intrusive way. Another consideration is live video, which has also grown in popularity over the past several months.

3. Email Marketing.

Of all the ways to grow an audience, email has emerged as one of the most critical marketing avenues. While some people believe that email marketing is dead, the media is saying that email is a growth area. According to a study by the Content Marketing Institute, the number 1 success metric for measuring content marketing was email. In 2017, we expect to see more brands launching targeted and relevant e-newsletters.

A Well-Rounded Marketing Strategy

Digital marketing and other forms of marketing, such as auto advertising, work together, complementing each other. You can use your Missouri custom vehicle wrap to both drive traffic to your website and drive foot traffic into your store. Utilizing a variety of marketing channels allows your message to be spread across a variety of audiences, therefore increasing your ability to reach more potential customers. The most effective marketing strategies are those that incorporate both traditional and digital elements into a cohesive package that elicits a desired behavior from consumers. It is important for brands to not overlook traditional methods when it comes to these new emerging trends. Don't think of it as traditional vs. digital, but rather an opportunity to engage customers holistically.

While marketing may be continuing to shift from an emphasis on print to an online focus, auto advertising is still growing! You've heard the saying "Don't put all your eggs in one basket." That same idea applies to marketing as well - don't spend your entire budget in one place. Talk to us about using part of your 2017 marketing budget to create a custom promotional solution that you can drive around anywhere - a vehicle wrap from ProDezigns!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

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Eldon, Missouri 65026

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E-mail: jim@prodezigns.com