Advertising Phsycology: 4 Tactics to Try

What drives customers to purchase your product or service? Psychology could have something to do with it. Many successful marketers use psychology to appeal to consumers. In today's blog, your Missouri vehicle wrap shop offers a few psychological marketing tactics that you can try:

1. Use Emotion. 

Studies have shown that emotional and psychological appeals resonate more with consumers than if you just push the product features and functions. Focus on the benefits your product or service provides rather than just the features. By drawing an emotional response from your consumers, you're more likely to win them over. How will buying this product or service make someone feel? Consider designing your Lake of the Ozarks car wrap to include and image or phrase that shows a key benefit of your product!

2. Reposition Your Competition. 

Consumers have a limited amount of space in their brain when it comes to storing product and service information. Therefore, positioning is key for successful marketing of your product or service. Once an old idea is overturned, its relatively easy to slip a new one in there. Be aware that there's a difference between repositioning and comparing your product or services to those of your competitors.

3. Evoke Fear, Uncertainty or Doubt. 

Often times, businesses and organizations will use fear, uncertainty or doubt (FUD) to make consumers stop and think, ultimately changing their behavior. People are always afraid of the unknown and when used correctly, this psychological marketing tactic could be beneficial to your business. What will happen if said consumer doesn't have your product or service?

4. Promote Scarcity and Urgency. 

One of the best persuasion techniques could be invoking scarcity and a sense of urgency. Limited time offers or limited availability tend to create a buzz and make people want to buy now so they don't miss out. Early bird specials are also a great example; people will buy now to avoid having to pay more later. Consider having us wrap your wall or storefront windows with a limited time promotion - the vinyl can easily be removed when the promotion is over.

When you're thinking about your marketing strategy, keep the fact that psychology plays a big role in consumer decisions in mind. While some of these tactics can be implemented into your custom vehicle wrap at the Lake of the Ozarks, it's important to think about your marketing as a whole and how different pieces of advertising are working together to promote your business. When it comes to creating your wrap, our talented designers will work with you to create a custom promotional solution to meet your specific wants and needs. Give ProDezigns a call at 573-392-0500 to get started!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

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P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com