1. Making the Text Too Small.
Often times outdoor advertising is viewed from several feet away. Make sure that your lettering is large enough for people to clearly read at a distance. Customers most likely aren't going to go out of their way to get close enough to read your advertising if the lettering is too small.
2. Using Too Many Words.
If someone is driving by your advertisement, or even walking by for that matter, they're not going to want to read a book. Choose your words wisely and make your message clear and concise. Less is more when it comes to outdoor advertising.
3. Displaying Too Much Clutter.
At 60 mph, you only have a few seconds to get your message across. Too much clutter in your advertising, whether it be words or images, will cause the viewer's eye to shut down because it doesn't know where to focus. Keep your message simple and clean so it's easily understood.
4. Not Including a Call to Action.
What do you want consumers to do after they see your advertising? Without a call to action, people who see you're advertising aren't going to act on it. Make sure you include a website, phone number or store location so the consumer knows how to purchase your product or service.
Outdoor Advertising with ProDezigns
At ProDezigns, our talented designers will work with you to create the perfect promotional solution to fit your needs. We'll create a wrap that uses just the right amount of words, at just the right size, while avoiding clutter and making sure you have a clear call to action. Give Missouri's best vehicle wrap shop a call at 573-392-0500 to get started on your custom vehicle graphics today!
If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!
Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026
P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com
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