Creating an Effective Vehicle Wrap Design

Wrapping your vehicle at the Lake of the Ozarks is an innovative way to advertise your business, but it is important to understand the fundamentals of creating an effective vehicle wrap. Proper branding, a straightforward message, and readability are some of the factors that will determine your vehicle wrap's success. ProDezigns can help you get the maximum impact for your vehicle design. Here are some guidelines to follow to make sure your company is getting the biggest return on its advertising investment:

Create a Recognizable Brand

Is your brand consistent with your message? Since the brand is the primary message for your vehicle wrap, make sure your logo and identity are sharp and recognizable within the community. Starting with poor branding means you have failed before you have even begun.

Don't Give In to Personal Tastes

Just because you saw a vehicle wrap that you like doesn't mean it will appeal to your target customer. Advertising is about your target market, not your personal likes and dislikes. Choose a wrap that will create shock value for your desired clientele.

Send a Clear Message

Eliminate all the visual clutter. Make sure your text is not lost on a noisy background. Create something with an impact that can be read and remembered. Sometimes simplicity can be the most effective way to get your message across. A viewer has very limited time to absorb the advertising and understand the message. It also must be legible from a distance. You have very limited time to capture the viewer’s attention and have your brand and message be understood and remembered.

Limit Your Advertising Copy

There are a few things that really make a wrap stand out: strong brand implementation, a tagline message, a web address, and a phone number. Limiting your text gives the reader a greater chance to remember it. It is more effective to list 2 memorable details than 10 bullet points.

Choose a Wrap that Matches Your Vehicle's Attributes

If you are driving a rugged SUV or large truck, forget pastel colors, unless you are selling makeup. Work with the style of your vehicle, so that the qualities of your brand and the vehicle are consistent. Furthermore, if you drive a Smart Car, your wrap should depict a savvy, cute, or efficient business.

Let ProDeZigns Get Your Advertising Moving

By following these tips, your Lake of the Ozarks vehicle wrap can be very effective in advertising your brand. ProDeZigns award winning designers will work closely with you to create a high impact, custom promotional solution that best suits your individual marketing needs. Contact us at (573) 392-0500 for a free quote today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

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P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com