Wednesday, January 6, 2016

The History of Auto Advertising

Today vehicle wrapping is becoming more and more popular among small business. However, when the concept first came about, the process of wrapping vehicles in vinyl wasn't very affordable. Auto advertising started way before the idea of vinyl vehicle graphics came about. Your favorite vehicle wrap shop in Missouri brings you the history of auto advertising:

Early Vehicle Branding 


People have been putting their mark on their vehicles since the automobile was invented. However, it didn't start with vinyl. Early race cars added numbers and marketing to their vehicles for distinction, but the concept soon took on a business perspective. In February of 1900, Milton Hershey became the first to use auto advertising when he painted his Lancaster, PA Hershey brand on a vehicle. Originally, the only option for adding advertising to your vehicle was to paint it, and paint ruled vehicle graphics for over 50 years. By the late 1950's, a more durable, flexible option, with more design capabilities would change the world of auto advertising.


A Better Option Than Paint


This new option for vehicle graphics was vinyl chloride. You can find this multipurpose material in a long list of products because its versatile nature allows for many uses. It can be firm or flexible, thick or thin and also can come in a wide variety of colors. Where did this unique product come from though? Check out our blog titled, "The Invention of Vinyl" to find out!

The Spread of Vinyl Vehicle Graphics 


In the beginning, only large clients could afford to use these vinyl vehicle graphics. However, by the 21st century, technology advancements made it possible for small businesses to take advantage of this new way of advertising. For the last decade, vinyl vehicle wraps have quickly been taking over for both die-cut lettering and custom paint jobs. The vehicle wrap industry continues to improve and ProDezigns is on top of it!

If you're interested in using vinyl vehicle graphics to market your business, give us a call at 573-392-0500 today! From concept to completion, our award winning designers will work with you to create a high-impact, eye-catching design that best suits your individual marketing needs. At ProDezigns, we're making your business capital mobile, using full color graphics on vehicle wraps!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com

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