Food for Thought: 12 Vehicle Wrap Marketing Statistics

When it comes to promoting your business, nothing spreads the word faster than a custom vehicle wrap! While vehicle wraps have been around for awhile, they've just recently started taking off as a major form of advertising for many businesses, large and small. Businesses are realizing that vehicle wrap advertising is one of the best ways to reach consumers quickly, effectively and economically. Don't just take our word for it though - check out these statistics showing that auto advertising really does work!

Vehicle Wrap Marketing Stats

Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.

According to the Outdoor Advertising Association of America: 

1. More than 95% of Americans are reached by media targeting vehicle drivers and passengers.

2. One vehicle wrap can generate between 30,000 and 70,000 impressions daily.

3. Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.

4. Nearly 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.

According to Other Sources: 

5. Mobile advertising generates 2.5 times more attention than a static billboard. (Source: Perception Research)

6. 97% of the people who read mobile billboards recall what they read. (Source: Outdoor Advertising Magazine)

7. 91% of target audiences notice both graphics and text. (Source: American Trucking Association)

8. Outdoor advertising delivers immediate results - 29% of viewers say outdoor advertising caused them to visit a retail store within a week. (Source: Arbitron National In-Car Study)

9. 96% of viewers say mobile advertising is more effective than traditional outdoor advertising. (Source: Outdoor Advertising Magazine)

10. 48% of viewers saw car wraps as the most unique advertising medium available. (Source: Cox Communications / Eagle Research)

11. 47% of 18-34 year olds surveyed found car wraps especially memorable. (Cox Communications / Eagle Research)

12. Car wraps and television ads were viewed as the two most memorable media. (Cox Communications/ Eagle Research)

Vehicle wrap advertising can give your marketing that boost it needs to help your business grow. At the best vehicle wrap shop in Missouri, we will help you create a custom promotional solution for your business. Contact ProDezigns today at 573-392-0500 for more information about our custom vehicle wraps at the Lake of the Ozarks and surrounding areas!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com