Pro DeZigns LLC: The Most Cost Effective Marketing Medium

According to the Outdoor Advertising Association of America, vehicle graphics can reach 95% of Americans. This statistic clearly indicates the effectiveness of mobile advertising. Compared to traditional forms of advertising such as TV, radio, print and even billboards, custom vehicle graphics at the Lake of the Ozarks offer an unprecedented opportunity for businesses to take their messages to previously-inaccessible audiences.

Vehicle Wrap Impressions

Today, the average American travels over 300 miles each week. As more Americans spend more time on the road, mobile advertisers have access to a larger audience. A branded vehicle can generate between 30,000 and 70,000 impressions a day. This represents the lowest cost-per-impression (CPI) in all of advertising. CPI is an important metric for marketers to measure the potency of an advertising medium. It is a measure of how much it costs to make 1,000 impressions.

Quality of Impressions

Brands that appear on vehicle graphics are 15 times likelier to be recalled by customers, compared to those brands that rely on traditional outdoor advertising alone. In addition, 92% of respondents in a recent study claim to actually read the copy on fleet graphics and 30% make buying decisions based on mobile advertisements on vehicles.

Vehicle Wrap Statistics

Vehicle wraps are the most cost effective marketing mediums available. Take a look at these statistics from Cox Communications/Eagle Research:

48% of those polled viewed car wraps as the most unique advertising medium available.
Car wraps and television ads were viewed as the two most memorable media.
47% of 18-34 year-olds surveyed found car wraps especially memorable.
Car wraps rank highly among advertising media for positive associations.
Of the target population, 61% spend over 1 hr per day on the road and 33% spend over 2 hrs.

From 1993 to 2003 alone, the size of the mobile marketing industry nearly doubled. Today, mobile advertising is the second largest segment in outdoor advertising and accounts for over 19% of industry revenues. As more and more businesses realize the marketing potential of vehicle wraps in Jefferson City, Columbia and Lake of the Ozarks, the demand is only going to grow. Contact ProDezigns at 573-392-0500 to get ahead of the game and start your mobile advertising campaign today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!