The Psychology of the Floor
According to Joseph S. King, a professor of psychology at Radford, we are programmed by nature to pay attention to the ground, and our attention can be redirected to the floor first by novelty and later by relevant messages. In his article titled, "The Psychology of the Floor" he explains that attention directed downward actually narrows our attention focus. Therefore the content becomes more relevant, impacting the customer at the point of decision. So the bottom line is that by using custom floor graphics, you can capture the attention of consumers and influence their buying habits.
Benefits of Custom Floor Graphics
- According to BIG Images, floor graphics can increase sales by up to 20-30%.
- Floor graphics are very cost-effective compared to other traditional marketing methods, such as radio and newspaper.
- Floor graphics are inexpensive enough to use for short-term signage, but also durable enough to be used for longer campaigns.
- You have unlimited availability of where to place your custom marketing message.
- Floor graphics are a great way to improve safety by placing warnings in key locations.
- You can direct foot traffic with floor graphics.
Get started creating your custom floor graphics today! Contact the BEST wrap shop in Missouri at 573-392-0500. Utilizing new marketing techniques that have been proven time and again to be creative, innovative and on the cutting edge of technology will create a lasting impact to all that see your advertising. Prodezigns is here to help you start getting maximum marketing results!
Source:
http://www.signindustry.com/digital/articles/2008-04-01-JL_Floor_Grahics_walking_Into_Opportunity.php3
P: (573) 392-0500
If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!
Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026
P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com
Floor graphics give you the opportunity to either advertise on someone property or decorate your own with products and services that you hope to sell to the customer.
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