Pro DeZigns LLC: The Meaning of Colors in Marketing

Color is vital to any sign or other marketing material. Each color has a deep meaning to the subconsciousness of consumers. It is important to choose colors that will meet your business needs. For example, if the majority of your consumer base is male, you probably don't want to use pink and purple for your color scheme. Below are some items from SignIndustry.com for you to think about when choosing colors for your custom vehicle wrap at Lake of the Ozarks.

Branding with Colors

Color is extremely important for branding. When someone looks at a logo, the color is the first thing their eyes see. Colors are key with any type of signage, especially vehicle wraps because they have a psychological impact on customers. Experts say that colors can be used to communicate the theme of what you're promoting, whether it be the lowest prices in town or the best quality around.

Many large brands have already established a color and many people associate that brand with that color. For example, the T-Mobile is associated with the color pink, while John Deere is associated with the color green. In certain industries, such as the fast food industry, you may see a similarity in colors. McDonald's, Wendy's and Burger King all use a combination of reds, yellows and oranges because red stimulates your appetite and yellow tells you to keep moving so it fits the quick aspect of these businesses. Home Depot chose orange because it demands the customers attention. Whatever color you choose for your advertising vehicle wrap, you want it to pop so that it draws the customer to look more closely.

Deeper Meanings of Colors

According to SignIndustry.com, the consumer has 1/16 of a second to get a glimpse of a product as they walk by a store shelf. The same thinking goes with Lake of the Ozarks car wraps because unless you are parked, consumers will only have a short amount of time to receive your message. So we know that the eye is drawn to color, but what do the colors communicate? Understanding the deeper meaning of colors will help you choose the most appropriate combinations for your business.

Black - Black typically communicates authority and power. It is a good choice for typefaces because it contrasts nicely against most light backgrounds making it easy to read from long distances.

Red - Red is a color of high emotion that stimulates shoppers and appetite. Red is also known as a "hot" color which can signify low prices.

Blue - Blue is actually considered the most popular color in the world. It is a "cool" color that communicates elegance and quality. It is also a calming color. Lowe's chose blue as a competitive move against Home Depot's bright orange.

Green - Green is rarely used in retail settings except lawn and garden or food establishments. Green symbolizes health and nature.

Yellow - Yellow is another attention grabber, but experts say this color should only be used as a background. Yellow typefaces are hard to read.

Purple - Purple signifies royalty, luxury and wealth. Therefore, it is inappropriate for businesses that promote value and savings.

Brown - Brown is a good choice for industrial applications becuase it is earthly and signifies reliability and genuineness. UPS is a good example of the use of the color brown.

The key to color marketing is to tap into what people already associate with certain colors and use that to your advantage. Certain colors are generally accepted to mean one thing and if your product or service doesn't match with that, you could confuse your customers. In addition to choosing the right colors, you want to make sure your message is consistent through all your marketing efforts. Whatever color scheme you choose for your vehicle wrap, should be reflected on your website and print materials. Here at ProDezigns, we will custom design your vehicle wrap to meet the needs of your business. Give us a call today to get started!

Auto advertising allows you to market in your community as well as surrounding communities! Where ever you go, you are making a statement for your company. And Remember...

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!