Why You NEED to Brand Your Small Business

While branding is important for any business, it's especially crucial for small businesses. One of the big struggles with small family-owned businesses is the competition of major chains who spend a ton of money on advertising and branding. The main way people know about your business is by word of mouth. However, with a good branding strategy, you can increase your reach and bring in new customers.

What is Branding? 

Branding isn't just a logo, it's a set of beliefs. The logo, the color scheme, the tagline or slogan and the mission of the company all come together to create what is known as the "brand." When people hear your business name or see your logo, they get a certain image in their mind. That image is your brand, it's how others perceive and recognize your company. 

Here are a few reasons why branding is so important, especially for small businesses: 

1. Improves Recognition. 

A strong brand is easily recognized. Think the golden arches of McDonalds, everyone knows that symbol. While you may not get the brand recognition that big chains like McDonalds do, a great brand is going to be remembered. For this reason, logo design, color scheme and message are all critical pieces of a great brand.

2. Creates Trust. 

A professional and consistent brand builds credibility and trust for your business. People are more likely to buy from a brand that, if they don't recognize, they think looks legitimate - and a brand can do that. Emotional reactions are very real influencers when it comes to making a purchase, and a good brand is a great way to create an emotional tie to your business.  

3. Strengthens Advertising. 

Consistency is important when it comes to marketing. If you throw out a bunch of advertising pieces with different color schemes, random graphics and a variety of messages, people are going to be confused what business the advertisement is about. By creating a strong brand, you'll use that as the base for all your marketing and advertising. 

4. Generates New Customers

Branding enables your company to get more referral business. If someone loves your product or service, they need something to associate it with your company. That "something" is your brand. It's hard to refer someone to something that you can't remember. This goes back to recognition and brand awareness. Your brand is how your customers identify your business and you want it to be memorable.

Branding with Vehicle Wraps

When it comes to branding, advertising does one of two things: sway brand choice for those ready to buy or build brand awareness in those not ready to buy. Lake of the Ozarks custom vehicle wraps can do both! Utilizing new marketing techniques that have been proven time and again to be creative, innovative and on the cutting edge of technology will create a lasting impact to all that see your advertising. ProDezigns is making your business capital mobile through the use of full color graphics on vehicle wraps! Call 573-392-0500 to get started on your design today.

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

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P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com