Pro DeZigns LLC: 4 Marketing Resolutions for Your Business in 2015

The New Year is here and now is the time to be thinking about your marketing plans for 2015! Maybe you've already started working on this year's marketing budget or maybe you're holding off because the options are overwhelming. Either way, ProDezigns is here to help you make the most of your marketing in 2015! The U.S. Small Business Administration suggests you consider these 4 smart marketing resolutions.

1. Invest More in Your Marketing.

One mistake many small businesses make is having an extremely low marketing budget. While owning a small business can present financial challenges, marketing needs to be a top priority. Larger opportunities can be missed when you're pinching pennies. It's important to look at marketing as an investment in your business rather than just another expense. When planning your Lake of the Ozarks marketing strategy, consider all of your options. At ProDezigns, we focus on the benefit of advertising impressions. According to the Traffic Audit Bureau for Media Measurement, vehicle wrap advertising can generate 30,000 to 70,00 daily vehicular impressions!

2. Devote More Time to Marketing.

When you're swamped with business, you might not have the time to devote to marketing. You may even say to yourself, business is great so I don't need to work on marketing it, right? Wrong! That business won't last forever and if you don't work start working on a marketing campaign now, you may not have any new business in the near future. Set aside a few hours a week to work on marketing for your business. A good rule of thumb is to devote 20% of your time to marketing. If you can't scrounge up that much time, you may considering hiring someone to help you with your marketing. Whether it's a part-time employee at your office or an outside marketing company, that extra help may be just what you need to make your business flourish. The great thing about a custom vehicle wrap is that once the wrap is complete, you don't have to devote any more time to that marketing. All you have to do is drive your vehicle and the wrap does the marketing work for you!

3. Measure the Results of Your Marketing.

Many business owners may be reluctant to spend money on advertising because they fail to keep track of what their current marketing efforts are doing for their business. Therefore, they never know exactly which types of marketing attracted new customers or converted to sales. Whether you're using internet marketing tactics or a vehicle wrap at Lake of the Ozarks, there is always a way to track your results. You can use your website's analytic tools to see what specific online marketing campaigns are attracting users to the website. Use codes in your ads to track which specific ads bring in customers and if all else fails, just ask the customer how they heard about you. You could even offer a discount to those customers that found you through a certain form of advertising. By measuring your results, you have a guide to see where to spend you're money the next month. However, the great thing about vehicle wraps is they're a one-time investment that keeps on bringing you results!

4. Always Be Thinking Ahead.

When you're working so hard on the business of your business, it's easy to keep your head down and let marketing slip by. Before you know it, your marketing methods are outdated and your competitors are way ahead of you. Don't let this happen! Pay attention to your customers, your competitors and your industry. Ask yourself the following questions:

How are my competitors marketing their business?
What new developments are affecting the way businesses in my industry are marketing themselves?
How are my target customers changing and what new markets should I reach out to next?

Growth can come from the most unexpected places, so pay attention to the results of your marketing and the demographics of your customers. Seize the opportunities and watch your business grow!

Consider adding a ProDezigns custom vehicle wrap to your 2015 marketing plan! Many forms of advertising, like billboards or radio are simply a rented amount of time, but not vehicle wraps. You own the graphics and the vehicle, therefore you control it! You have the ability to advertise in areas where it would typically be impossible by any other means. Increase your exposure with minimal effort on your part by consulting with one of our experts today! Contact Missouri's BEST Wrap Shop at 573-392-0500 to get started!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!