Pro DeZigns LLC: Partnering for Design Success

In today’s marketplace, image is everything. How your company looks to the outside world sets the tone for all of your interactions – with customers, partners, media and other key stakeholders. You cannot afford to present an unprofessional or inconsistent image in a competitive and crowded landscape. Check out the 3 graphic design principles from Articulate.com that lead to design success!

Layout

The layout of your design should be used to convey meaning and relationships. When you place text and graphics together, you can't assume that the viewer automatically understands what you mean. You need to create relationships and guide the viewer's understanding. And with a vehicle wrap at the Lake of the Ozarks, layout is a huge key!

Patterns

Since you're introducing a new idea, you can assist the viewer by using repetitive elements and patterns in your advertising at the Lake of the Ozarks. This will help organize the content and bring a sense of unity. By giving the viewer visual cues, they're able to follow the content and understand how it all fits together. Bold headlines and underlined text will point the reader to important topics that might otherwise be overlooked. This principle is not limited to text though; you can also use graphic elements to show relationships and organization.

Images

Whether you use text, graphics or both in your Lake of the Ozarks marketing plan, everything needs to support your objectives. Each element should contribute, rather than detract from those objectives. This includes the visual style, fonts, colors and symbols. Everything contributes to the communication process, so you want to make sure they are contributing in the right way. Be sure not to put decorative fillers in to cover blank space, or use extra images to "jazz it up." Some studies have actually shown that decorative graphics can negatively impact how your information is received by the viewer.

Partnering with Pro DeZigns experienced graphic design team ensures that your organizational image achieves maximum positive impact on your target audiences. You need a partner that understands how to create or revitalize an organization’s visual identity standards and extend these frameworks into creative, project-specific approaches. Give us a call today to get started on your custom car graphics at the Lake of the Ozarks!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!