Thursday, June 19, 2014

Impressions: How Vehicle Wraps Compare to Other Advertising

When you consider all the options, a vehicle wrap at the Lake of the Ozarks is a great investment and a great way to increase awareness of your company!  The Traffic Audit Bureau for Media Measurements reports that vehicle wrap advertising can generate 30,000 to 70,000 impressions each day!  We've gathered some statistics from the Outdoor Advertising Association of America to compare vehicle wraps to other forms of advertising. With this information, you should be able to better decide where to place your advertising dollars.

Cost Per Thousand Impressions (CPM)

  • Billboards: $2.00-$5.00
  • Radio: $2.10-$7.80
  • Online: $5.00-$17.50
  • Broadcast TV: $10.30-$22.30
  • Cable TV: $9.50-$25.00
  • Magazines: $8.40-$28.00
  • Newspapers: $28.00-$43.00
  • Direct Mail: $22.50-$56.50
  • VEHICLE WRAPS: Average Cost of $0.77
When compared to other forms of advertising, you can see the benefits in vehicle advertising at Lake of the Ozarks.  Did you know the average person will spend more than 43,800 hours sitting at stop lights?  Think about all those potential customers you are missing out on!  Contact ProDezigns today to start utilizing new marketing techniques, that have been proven time and again to be creative, innovative and on the cutting edge of technology, to create a lasting impact to all that see your advertising!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094

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