Pro DeZigns LLC

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Thursday, January 8, 2015

4 Marketing Resolutions for Your Business in 2015

The New Year is here and now is the time to be thinking about your marketing plans for 2015! Maybe you've already started working on this year's marketing budget or maybe you're holding off because the options are overwhelming. Either way, ProDezigns is here to help you make the most of your marketing in 2015! The U.S. Small Business Administration suggests you consider these 4 smart marketing resolutions.

1. Invest More in Your Marketing.

One mistake many small businesses make is having an extremely low marketing budget. While owning a small business can present financial challenges, marketing needs to be a top priority. Larger opportunities can be missed when you're pinching pennies. It's important to look at marketing as an investment in your business rather than just another expense. When planning your Lake of the Ozarks marketing strategy, consider all of your options. At ProDezigns, we focus on the benefit of advertising impressions. According to the Traffic Audit Bureau for Media Measurement, vehicle wrap advertising can generate 30,000 to 70,00 daily vehicular impressions!

2. Devote More Time to Marketing.

When you're swamped with business, you might not have the time to devote to marketing. You may even say to yourself, business is great so I don't need to work on marketing it, right? Wrong! That business won't last forever and if you don't work start working on a marketing campaign now, you may not have any new business in the near future. Set aside a few hours a week to work on marketing for your business. A good rule of thumb is to devote 20% of your time to marketing. If you can't scrounge up that much time, you may considering hiring someone to help you with your marketing. Whether it's a part-time employee at your office or an outside marketing company, that extra help may be just what you need to make your business flourish. The great thing about a custom vehicle wrap is that once the wrap is complete, you don't have to devote any more time to that marketing. All you have to do is drive your vehicle and the wrap does the marketing work for you!

3. Measure the Results of Your Marketing.

Many business owners may be reluctant to spend money on advertising because they fail to keep track of what their current marketing efforts are doing for their business. Therefore, they never know exactly which types of marketing attracted new customers or converted to sales. Whether you're using internet marketing tactics or a vehicle wrap at Lake of the Ozarks, there is always a way to track your results. You can use your website's analytic tools to see what specific online marketing campaigns are attracting users to the website. Use codes in your ads to track which specific ads bring in customers and if all else fails, just ask the customer how they heard about you. You could even offer a discount to those customers that found you through a certain form of advertising. By measuring your results, you have a guide to see where to spend you're money the next month. However, the great thing about vehicle wraps is they're a one-time investment that keeps on bringing you results!

4. Always Be Thinking Ahead.

When you're working so hard on the business of your business, it's easy to keep your head down and let marketing slip by. Before you know it, your marketing methods are outdated and your competitors are way ahead of you. Don't let this happen! Pay attention to your customers, your competitors and your industry. Ask yourself the following questions:

How are my competitors marketing their business?
What new developments are affecting the way businesses in my industry are marketing themselves?
How are my target customers changing and what new markets should I reach out to next?

Growth can come from the most unexpected places, so pay attention to the results of your marketing and the demographics of your customers. Seize the opportunities and watch your business grow!

Consider adding a ProDezigns custom vehicle wrap to your 2015 marketing plan! Many forms of advertising, like billboards or radio are simply a rented amount of time, but not vehicle wraps. You own the graphics and the vehicle, therefore you control it! You have the ability to advertise in areas where it would typically be impossible by any other means. Increase your exposure with minimal effort on your part by consulting with one of our experts today! Contact Missouri's BEST Wrap Shop at 573-392-0500 to get started!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Friday, January 2, 2015

ProDezigns is EXCITED to Announce the Launch of EZ Signs Plus!

EZ Signs Plus is a ProDezigns owned company specializing in grand format printing. With this state-of-the-art technology, we are capable of printing directly onto a variety of materials up to 4” thick to create breathtaking full color signage. This technology unlocks a world of infinite possibilities, including the ability to print on both flexible and rigid materials in sizes and scales above and beyond the capabilities of standard large format printers. Start 2015 off right with a brand new signage!

Yard Signs

Yard signs are perfect for turning your landscaping or construction sites into customer acquisition sites! If you own a painting, roofing, landscaping company, or similar service business, you can use custom yard signs to promote your business at your customer locations. Some companies offer their customers discounts for allowing them to place a yard sign on their property while the job is being completed. The possilbities are as endless as our design capability!

Signs

Our custom signs include a wide variety of shapes, materials, sizes, colors, typestyles, and other features. Our team will work with you to understand your needs and then recommend the perfect sign size, design, and material to fit your budget and meet your needs. We turn our custom signs around FAST and our large selection of materials means that your custom sign will hold up and last, whether it will be used indoors or outdoors.

Magnets

Magnetics are a fantastic way to advertise your business on the road. Magnets can be switched from vehicle to vehicle to accompany your company car, truck, and van advertising needs. We also carry repositionable Bumper Magnets. If you're looking for something bigger, be sure to check out our custom vehicle wraps at ProDezigns.com.

Photos

Turn your photographs into beautiful works of wall art! We can take any photograph and print it on a wrapped canvas, ready to hang! You can turn baby and family portraits, engagement and wedding photos, memorable vacation shots and much more into stunning canvas pictures that anyone would be proud to display in their homes and offices. In addition, we can print your photographs on any of our sign materials. Foam boards are great for parties, memorials, or any other event you want to feature one or more photos on display. Perfect for holiday gifts, we can print your photos on mouse pads and fridge magnets too!

Banners

EZ Signs Plus specializes in custom vinyl, fabric, and mesh banners. Banners are the most cost effective type of sign for most businesses. They are also extremely versatile! Hemming and grommets are included with all banner sizes. At EZ Signs Plus, we can design your custom banner for you, or you can upload your own design. Be as creative as you'd like! The bigger and bolder the banner, the more effective it is for your business or event.

We are excited to offer these new signage options in addition to our ProDezigns custom vehicle wraps at the Lake of the Ozarks, Jefferson City and Columbia. From concept to completion our award winning designers work closely with you to create a high-impact, custom promotional solution that best suits your individual marketing needs. Contact Missouri's BEST wrap shop at 573-392-0500 today for all your signage needs!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Friday, December 26, 2014

10 Tips for Inspiring Creativity

When it comes to marketing your business, creativity is a key aspect. Creativity is especially important when it comes to vehicle wraps in Columbia, Jefferson City or the Lake of the Ozarks. You want to create a custom vehicle wrap that stands out, while keeping it simple and easy for customers to understand. Sometimes its difficult to get those creative juices flowing, so here are some tips from Inc.com you can try:

1. Keep a Notebook for Thoughts.

There's nothing worse than getting a great idea and then forgetting it before you can impliment it. By keeping a notebook with you, you can record ideas as soon as they come to you. You could even keep virtual notes on your smarphone. Then when you need to get creative, you have ideas to get you started.

2. Use Your Surroundings.

The environment you're in can inspire great ideas. Sometimes you come up with an idea in the most unlikely of places. If you're looking at the same four walls all day long, you're limiting your perspective. Take a break and get out of the office. Instead of eating your lunch at your desk, take it outside when the weather is nice. If you can't leave your office, add some elements to help inspire you, such as pictures, plants, books or toys.

3. Ask Questions.

There are multiple ways to solve problems. Asking "Why?" and "How?" can help you understand things in a new way. Another great question to ask youself is, "What's Missing?" Use these questions to get more details and help you expand your idea.

4. Turn It Around.

Sometimes switching gears is all you need to get creative. Try looking for the opposite of what you want. Sometimes exploring how to make a bad situation worse can tell you what not to do. When you're stuck on something, a different perspective could be the solution.

5. Combine Random Ideas.

Try to figure out how to use two very different items together. For example, maybe you have a bottle of water and an ink pen on your desk, how can you put those together to form an idea? You may not generate a useful idea with some water and and pen, but you can train your brain to see different possibilities by using this exercise.

6. Recruit Help.

Sometimes you need another person's perspective to finish an idea. Find a friend, family member or coworker to bounce your ideas off of. Choose someone that you're comfortable with, but who will challenge you when necessary. When it comes to your vehicle wrap, the team at ProDezigns is ready to hear your ideas!

7. Read Something New.

If you find yourself reading the same old newspapers, trade publications, blogs and the like, try picking up something new. A murder mystery, a gardening book, a Shakespeare volume or anything that will teach you something you don't know could be the key to getting those creative juices flowing.

8. Accept Failure and Move On.

When trying new and different approches, expect to make mistakes. No one is perfect and when it comes to creativity there's not one simple solution. Sometimes colossal failures can lead to amazing successes and perfect ideas!

9. Channel Your "Inner Child."

Maybe you've noticed how most kids are unafraid to take gigantic risks or make fools of themselves? They haven't been trained to use a safe approach and sometimes that just what we need to come up with a great idea. Even if a child's ideas aren't fully developed, their dreams are big enough to take chances. This is something we need to re-learn as adults to increase our creativity.

10. Relax Your Brain.

If you're brain is on overload, you're going to have trouble coming up with that great idea. Give your subconcious a chance to work by turning your brain off every once in awhile. Rather than constantly focusing on solving problems, take time to exercise and relax. Give yourself permission to think about other things and remember that a tired mind won't generate fresh ideas.

Use these tips to help you come up with the most creative idea for your vehicle wrap at the Lake of the Ozarks, Jefferson City or Columbia. The staff at ProDezigns can help you perfect your idea and turn it into an awesome piece of art. Contact Missouri's best wrap shop today at 573-392-0500 to get started!

Source:
http://www.inc.com/harvey-mackay/10-tricks-to-inspire-creativity.html

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

http://www.signindustry.com/digital/articles/2008-04-01-JL_Floor_Grahics_walking_Into_Opportunity.php3

Thursday, December 18, 2014

Promote Your Business with Custom Floor Graphics

Custom vinyl graphics are becoming one of the leading forms of advertising, and not just on vehicles. Utilize your valuable storefront marketing space with custom floor graphics at the Lake of the Ozarks. From promoting in-store specials to drawing attention to a particular product, these custom graphics can be used to create high impact marketing message right inside your store. Vehicle wraps may be able to get the customers in your door, but your marketing strategy can't stop there. Along with salespeople, custom floor graphics can assist you in making that sale by reinforcing your marketing messages and advertising campaigns!

The Psychology of the Floor

According to Joseph S. King, a professor of psychology at Radford, we are programmed by nature to pay attention to the ground, and our attention can be redirected to the floor first by novelty and later by relevant messages. In his article titled, "The Psychology of the Floor" he explains that attention directed downward actually narrows our attention focus. Therefore the content becomes more relevant, impacting the customer at the point of decision. So the bottom line is that by using custom floor graphics, you can capture the attention of consumers and influence their buying habits.

Benefits of Custom Floor Graphics

According to BIG Images, floor graphics can increase sales by up to 20-30%.
Floor graphics are very cost-effective compared to other traditional marketing methods, such as radio and newspaper.
Floor graphics are inexpensive enough to use for short-term signage, but also durable enough to be used for longer campaigns.
You have unlimited availability of where to place your custom marketing message.
Floor graphics are a great way to improve safety by placing warnings in key locations.
You can direct foot traffic with floor graphics.

Get started creating your custom floor graphics today! Contact the BEST wrap shop in Missouri at 573-392-0500. Utilizing new marketing techniques that have been proven time and again to be creative, innovative and on the cutting edge of technology will create a lasting impact to all that see your advertising. Prodezigns is here to help you start getting maximum marketing results!

Source:

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Wednesday, December 10, 2014

Knowing Your Purpose for Marketing

You've probably seen many different Lake of the Ozarks vehicle wraps running around town, some maybe better than others. The most effective vehicle wraps start by defining your purpose; what do you want to accomplish with your vehicle wrap marketing? What message do you want to get across to your customers? Here are some tips for defining your purpose:

1. Marketing Message

What is the number one point you want customers to take away? Attempting multiple messages on a vehicle wrap is not a good idea. You can confuse your customers and come off as unorganized. Stick to whatever your most important message is. Some ideas could include:

BEST in Town - Are you the fastest or most experienced person in your industry here at the Lake? Do you provide something that other companies don't? Is your customer service great?
Product or Service - Do you just want to let customers know about your unique product or service?
Promotions - Are you offering a special discount to those who see your vehicle wrap?
Call to Action - Do you want customers to call you or visit your website?

2. Target Market

Think about who you are attempting to appeal to and decide which graphics will capture that demographic's attention. Ask yourself the following questions:

Who do you want your message to reach?
Is your target market teenagers or young adults, mothers or grandparents?
Are you targeting other businesses rather than individual consumers?

You will choose a different message and style depending on the market you want to attract.

3. Design Integration

Once you have picked out your marketing message and defined your target market, it's important to think how you can incorporate this into your design. You want to make sure that the graphics match the text and message you've come up with. Some points you'll want to consider include:

Text - style and font can make or break your design. If your message is more serious, you should stick to a basic font. Otherwise you can go for a more fun font, just be sure it is easy to read as people driving by will only have a few seconds to read it.
Color - You've probably heard how color relates to psychology and that certain colors can evoke certain emotions. If you're message is happy, black is probably not a good color choice. For more information on color choices, check out our blog "The Meaning of Colors in Marketing."
Design - Do all the pieces work together? Does your message come across clearly and concisely? Simpler is better and less is always more when it comes to vehicle wraps in Jefferson City, Columbia and Lake of the Ozarks.

Before you start the vehicle wrap process, take the time to analyze what marketing message would work best for your company's needs. At ProDezigns, we'll work with you to create a high-impact, custom promotional solution that best suits your marketing needs. Utilizing new marketing techniques that have been proven time and again to be creative, innovative and on the cutting edge of technology will create a lasting impact to all that see your advertising. Contact us today at 573-392-0500 to get started!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Thursday, December 4, 2014

Big Brands Get Vehicle Wrap Marketing

Marketing and advertising come in many different forms, each with their own ways of targeting consumers. When it comes to choosing which marketing avenues to utilize, the big brands get it. Big companies understand the power of vehicle wrap advertising. Here are a few vehicle wraps we found that showcase some of these companies!

1. Monster Energy

Monster is all about fans rockin' the Monster logo the way they want - on hats, shirts, bikes, trucks and more! Monster is way more than an energy drink. Led by the athletes, musicians, employees, distributors and fans, Monster is...a lifestyle in a can!

Photo Credit: MonsterEnergy

2. Coca-Cola

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Their brand strives to inspire creativity, passion, optimism and fun. Coca-Cola has used many marketing campaigns over the years, many of them including seasonal vehicle wraps like the one shown below:

Photo Credit: Finished Art and Greenville Daily

3. Budweiser

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.6 percent share of U.S. beer sales to retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light, and distributes these and many other popular brands through a strong network of more than 600 independent wholesalers.

Photo Credit: FulcrumGallery.com and Paideia

4. Kentucky Fried Chicken

KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast a rich, decades-long history of success and innovation. It all started with one cook who created a soon-to-be world famous recipe more than 70 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. That cook was Colonel Harland Sanders of course, and now KFC is the world's most popular chicken restaurant chain!

Photo Credit: TopCat.com and TireBall.com

5. Red Bull

From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture. Red Bull's effects are recognized throughout the world by a variety of people such as top athletes, busy professionals, college students and travelers on long journeys.

Photo Credit: TedSaid and TheBeverageWorks.com

You don't have to be a BIG company to get BIG results from vehicle wraps at the Lake of the Ozarks, Jefferson City or Columbia. Here at ProDezigns, we understand that you may not have a big company budget, which is why we provide custom graphics for a great value. From concept to completion our award winning designers work closely with you to create a high-impact, custom promotional solution that best suits your individual marketing needs. Contact us today at 573-392-0500 to get started!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com