Showing posts with label 2015 Marketing Budget. Show all posts
Showing posts with label 2015 Marketing Budget. Show all posts

Friday, March 31, 2017

5 Design Tips for Creating Awesome Wall Graphics

Wall graphics can easily turn a boring room into something amazing! They can be used to draw customers into a certain area of the store, offer relevant information about products or services or just make a room look really awesome. Whether you're looking for promotional wall graphics or just want to add some life to a room, ProDezigns has you covered. Keep reading for a few tips on designing your vinyl wall graphics at the Lake of the Ozarks.

1. Pick the Perfect Imagery. 


Think about why you want to display a certain image in your office, store, etc. Does the graphic fit your mission statement or enhance your tagline? Does it offer a clear call to action? For example, a recycling company might choose imagery that communicates protecting the earth & it's natural resources. An investment firm might choose graphics that encourage people to open an account and start saving money. If you own a sports bar, maybe you want the wall art to look like a crowded stadium. With so many graphics options available, it's important that you choose something that makes sense for your company. Choosing a random image just because you like it could end up confusing your customers.

2. Choose the Right Placement.  


Wall graphics can grab the attention of a variety of people. While some wall wraps may be designed to grab the attention of your customers, others may be aimed at educating your workforce. If your goal is to reach your employees with the message in your wall graphics, good placement might be in the break room. If you want to reach customers and prospective customers, you might consider placement in the lobby or a conference room. A progressive mural that spells out the history of your company appeals to both audiences and might be well placed in a hallway. 


3. Avoid Too Much Text. 


How much text is too much text? Think about the time that the prospective viewer might spend in the area where the wall graphics will be. Do they have time to stand/sit there and read a bunch of text? In most cases, less is more when it comes to text on your wall wrap. If you feel the need to write a lengthy call to action, then the image you chose isn't doing it's job. Keep your call to action short and sweet, and let the image to the talking.

4. Target Your Market. 


What is your target demographic? If you're looking to appeal to an older generation, a loud and bold wall wrap might not be the best option. However, if you're targeting a younger demographic, those bright colors and bold images would be great to grab their attention. Is there a certain profession or type of person that you want to target? You want to make sure your wall graphics appeal to the people you're looking to reach. The goal is for the wall graphics to attract the type of customers that are best for your industry.

5. Make the Graphics Relevant. 


The great thing about wall graphics is that they are removable, just like with our Missouri custom vehicle wraps. If you're promotion changes or something else happens that makes the graphics irrelevant, you can take the wall wrap down and replace it with something new. You also don't have to wrap an entire wall; we offer partial wall wraps just like we do with our vehicle wraps. Make sure that your wall graphics aren't outdated, otherwise customers might wonder what else about your business is outdated.

If you're interested in custom wall graphics in Missouri, give us a call at 573-392-0500. At ProDezigns, we can wrap just about anything. From vehicles and boats to walls and floors, we can create the perfect promotional solution that fits your individual marketing needs. Get started designing your wrap at Missouri's best wrap shop today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094
E-mail: jim@prodezigns.com

Thursday, January 8, 2015

4 Marketing Resolutions for Your Business in 2015

The New Year is here and now is the time to be thinking about your marketing plans for 2015! Maybe you've already started working on this year's marketing budget or maybe you're holding off because the options are overwhelming. Either way, ProDezigns is here to help you make the most of your marketing in 2015!  The U.S. Small Business Administration suggests you consider these 4 smart marketing resolutions.

1. Invest More in Your Marketing.


One mistake many small businesses make is having an extremely low marketing budget. While owning a small business can present financial challenges, marketing needs to be a top priority. Larger opportunities can be missed when you're pinching pennies. It's important to look at marketing as an investment in your business rather than just another expense. When planning your Lake of the Ozarks marketing strategy, consider all of your options. At ProDezigns, we focus on the benefit of advertising impressions. According to the Traffic Audit Bureau for Media Measurement, vehicle wrap advertising can generate 30,000 to 70,00 daily vehicular impressions!

2. Devote More Time to Marketing. 


When you're swamped with business, you might not have the time to devote to marketing. You may even say to yourself, business is great so I don't need to work on marketing it, right? Wrong! That business won't last forever and if you don't work start working on a marketing campaign now, you may not have any new business in the near future. Set aside a few hours a week to work on marketing for your business. A good rule of thumb is to devote 20% of your time to marketing. If you can't scrounge up that much time, you may considering hiring someone to help you with your marketing. Whether it's a part-time employee at your office or an outside marketing company, that extra help may be just what you need to make your business flourish. The great thing about a custom vehicle wrap is that once the wrap is complete, you don't have to devote any more time to that marketing. All you have to do is drive your vehicle and the wrap does the marketing work for you!

3. Measure the Results of Your Marketing. 


Many business owners may be reluctant to spend money on advertising because they fail to keep track of what their current marketing efforts are doing for their business. Therefore, they never know exactly which types of marketing attracted new customers or converted to sales. Whether you're using internet marketing tactics or a vehicle wrap at Lake of the Ozarks, there is always a way to track your results. You can use your website's analytic tools to see what specific online marketing campaigns are attracting users to the website. Use codes in your ads to track which specific ads bring in customers and if all else fails, just ask the customer how they heard about you. You could even offer a discount to those customers that found you through a certain form of advertising. By measuring your results, you have a guide to see where to spend  you're money the next month. However, the great thing about vehicle wraps is they're a one-time investment that keeps on bringing you results!



4. Always Be Thinking Ahead. 


When you're working so hard on the business of your business, it's easy to keep your head down and let marketing slip by. Before you know it, your marketing methods are outdated and your competitors are way ahead of you. Don't let this happen! Pay attention to your customers, your competitors and your industry. Ask yourself the following questions:

  • How are my competitors marketing their business? 
  • What new developments are affecting the way businesses in my industry are marketing themselves? 
  • How are my target customers changing and what new markets should I reach out to next? 
Growth can come from the most unexpected places, so pay attention to the results of your marketing and the demographics of your customers. Seize the opportunities and watch your business grow!  

Consider adding a ProDezigns custom vehicle wrap to your 2015 marketing plan! Many forms of advertising, like billboards or radio are simply a rented amount of time, but not vehicle wraps. You own the graphics and the vehicle, therefore you control it! You have the ability to advertise in areas where it would typically be impossible by any other means. Increase your exposure with minimal effort on your part by consulting with one of our experts today! Contact Missouri's BEST Wrap Shop at 573-392-0500 to get started!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094

Friday, November 14, 2014

Include Vehicle Wraps in Your 2015 Marketing Budget

The holiday season is upon us and the new year will be here before you know it!  Have you started thinking about your 2015 marketing budget? ProDezigns can make your business capital mobile, using full color graphics on a vehicle wrap.  From concept to completion, our award winning designers work closely with you to create a high-impact, custom promotional solution that best suits your individual marketing needs.

Benefits of Adding a Vehicle Wrap to Your Marketing Plan


1. Low Cost per Impression - Compared to other forms of advertising, vehicle wraps get more impressions.  The Traffic Audit Bureau for Media Measurement reports that vehicle wrap advertising can generate 30,000 to 70,000  daily vehicular impressions.

2. Increased Impact - A recent poll shows that: 90% of travelers notice graphics on wrapped vehicles, 75% of consumers form impressions about a company based on the fleet graphics, and 30% of consumers base buying decisions on impressions they receive from company vehicles.

3. Less Regulation - In most cases, you do not need a permit for vehicle wrap advertising.  However, you should always check with your supplier about laws in your area.

4. You Own It and Control It - Many forms of advertising, like billboards or radio are simply a rented amount of time.  With vehicle wraps, you own the graphics and the vehicle.  You also have the ability to advertise in areas where it would be impossible by any other means, such as huge shopping malls, sporting events or parades!  Vehicle wraps also serve as a great on premises sign while parked in front of your business!

Our vehicle wraps at the Lake of the Ozarks, Jefferson City and Columbia are cutting edge techniques, resulting in vehicle wraps that need to be seen to be believed!  Increase your exposure with a vehicle wrap by consulting with our experts regarding vinyl graphics, car decals and more. Contact Missouri's best wrap shop at 573-392-0500 today.  Auto advertising allows you to market in your community, as well as surrounding communities!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094