3 Characteristics of a Good Vehicle Wrap Design

At ProDezigns, our talented designers work with you to ensure your vehicle wrap becomes an effective tool for marketing your business. Here are a few characteristics you'll want to incorporate into the concept for your Missouri custom vehicle wrap.

1. Proper Branding.

When designing a vehicle wrap, branding should be top of mind. You may have some great idea for a really awesome image, but if people don't associate those graphics with your business, they aren't going to remember you. Make sure that your vehicle wrap is easily identifiable with your business, whether through your logo, company name and/or slogan. Your vehicle wrap should be consistent with all your other marketing materials so that consumers aren't confused about your brand. Keep the color scheme the same, the logo the same, fonts the same, etc.

2. Easy-to-Discern Messaging.

Determine the goal or your vehicle wrap. Do you want to drive more traffic to your storefront? Do you want people to pick up the phone and call you? Do you want them to visit your website? Make sure the message you are sending to your clients is clear and easy to understand. Not only do you want them to know who you are and what you do, but you want them to act on it. Be sure to include an address, phone number and/or website address so prospective customers know how to reach you. Just don't get carried away on the text, as people only have a few seconds to read and interpret your message when you're driving down the highway.

3. Simple, Unique Design. 

The auto advertising industry is growing fast. You're seeing more and more vehicles with graphics on the road. Make your message stand out, but not in a busy, over-crowded way. Keep your design simple, again people only have a few seconds to view it and absorb it. Make sure it's legible and your message doesn't get lost in visual noise. By eliminating fills, noisy backgrounds and excess photos, you'll have a design that both stands out and is visually pleasing to the eye.

ProDezigns is here to help you get maximum marketing results through custom vehicle graphics at the Lake of the Ozarks. We work closely with you to create a custom promotional solution that meets your unique business needs and goals. From cars and vans to trucks and more, we can wrap it all. Contact us today at 573-392-0500 to get started on your vehicle wrap design today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS
P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

FAQ FRIDAY: Your Vehicle Wrap Questions Answered

While vehicle wraps are gaining in popularity as a way to increase brand awareness, business owners still have lots of questions about vehicle wraps and auto advertising in Missouri. In today's blog, Missouri's best vehicle wrap shop answers some of our most frequently asked questions about vehicle wraps:

1. What Is A Vehicle Wrap?

A "vehicle wrap" is the common term used for graphics which are applied to cars, vans, trucks, buses, boats or any other vehicle as either a form of mobile advertising or customizing a vehicle to enhance its appearance, giving it a personal flair. Vehicle wraps can be applied to the entire vehicle or just parts of the vehicle.

2. Why Should I Wrap My Vehicle?

Vehicle wraps offer 24/7 advertising for your business. They offer the greatest returns on investment than any other form of advertising, generating between 30,000 and 70,000 impressions per day, per vehicle. Unlike other forms of advertising, a vehicle wrap is a one-time investment that will pay for itself over and over for 5+ years!

3. How Long Does It Take To Wrap My Vehicle?

While installation times vary depending on the complexity of the project, a basic wrap job will take about 1-3 days. Due to the nature of the adhesive vinyl and the complex curves to which it's applied, we build in an extra 24 hours after the application to allow for the film to fully adhere to the vehicle.

4. Does It Matter What Color My Car Is?

No matter the color of your vehicle, it can be wrapped. Our vehicle wrap films are opaque and you cannot see through it.

5. Does It Affect The Paint On My Car?

Our vehicle wrap materials are formulated with removable adhesive that does not harm the factory paint on your car, as long as it's in good condition. In fact, many people find that our wraps act as a protective barrier, assisting in higher resale value when the wrap is removed.

6. If A Vehicle Wrap Is Damaged, Can It Be Fixed? 

In most cases, if a vehicle wrap is damaged, the pieces or panels of the wrap can be replaced after the vehicle has been repaired. If the damage is contained to a certain area, you do not need to have the entire wrap redone.

7. Can Vehicle Wraps Be Washed? 

Not only can vehicle wraps be washed, but they should be washed in order to keep them in tip-top shape. You want to make sure to keep dirt, grime and grease off the wrap. However, you will want to hand wash your wrap instead of running it through an automatic car wash with harsh brushes, as that could damage the vinyl.

8. Can A Vehicle Wrap Be Removed? 

When you want to change your wrap or sell your vehicle, the vehicle wrap can easily be removed. We recommend a professional removal, where we remove it the same way it was applied.

9. How Long Will A Vehicle Wrap Last? 

Vehicle wraps can last anywhere from 3-7 years depending on how they are cared for. Wrapped vehicles that are left in the sun or subject to repeated harsh weather could start seeing some wear and tear faster than other vehicles would.

10. Do You Have A Payment Plan?

For small businesses, a vehicle wrap can be a large upfront cost. We do offer financing for our vehicle wraps at the Lake of the Ozarks. For more information, visit: https://secure.quickspark.com/app.cfm?do=apply&vurl=w9yg4m9&vButton=LSF.

If you're considering wrapping your business vehicle and taking your marketing strategy to the next level, give us a call at 573-392-0500. At ProDezigns, we strive to give our clients the highest level of service, satisfaction and personal attention to detail with every project we do. From concept to completion, our award winning designers will work closely with you to create the perfect promotional solution for your business needs!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS
P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Auto Advertising with ProDezigns

In today's market, less than 1% of the vehicles on the road have custom graphics, and less than 3% of commercial vehicles have graphics. There's a lot of potential for your brand to get noticed through a custom vehicle wrap at the Lake of the Ozarks. In fact, the Outdoor Advertising Association of America states that more than 95% of Americans are reached by media targeting vehicle drivers and passengers. Keep reading to learn more about growing your business through auto advertising in Missouri.

Vehicle Wrap ROI 

Vehicle graphics have a 10 times better return on investment than the next best marketing avenue. While some people may look at the upfront cost of a vehicle wrap as somewhat expensive, when you divide it out over the years that it will last and how many impressions you can get, you'll see the value. When you choose to wrap your vehicle at Missouri's best vehicle wrap shop, you'll get an advertisement that will work for you 24/7, 365 for up to 5+ years! While there's no real "average" return on investment for vehicle wraps, as it will depend on the type of company you have and how often the vehicle is driven, there are ways you can measure your return. Be sure to ask people how they heard about you, and see how many people say they saw your vehicle going down the road!

Vehicle Wraps vs. Other Advertising

The Outdoor Advertising Association of America notes that auto advertising can be the most effective and efficient form of out of home advertising. It reaches more people at a lower cost per thousand impressions than any other form of advertising. You aren't going to find a better value in the marketing world. Take a look at what you are spending on other marketing materials, maybe it's a smaller upfront cost than a Missouri vehicle wrap would be, but you have to repeat those costs either each month, each quarter or each year to keep that marketing going.

Whether you're vehicle is driving down the highway, parked in a lot or in front of your business, or out on a sales call, it's going to get noticed! Your brand will be more recognizable and accessible. Let us help you put your business vehicle to work for your company. Our talented designers are here to help you create a custom promotional solution that works for you. Give ProDezigns a call at 573-392-0500 to request a quote and get started today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS
P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Motorsport Wraps from ProDezigns

While fully wrapping vehicles in custom vinyl graphics may be a relatively newer concept, adding graphics to vehicles has been around for awhile. Early racing automobiles added numbers and markings to distinguish their vehicles during the races. That idea soon expanded to the more elaborate designs we have on vehicles and other things with wheels.

Motorsport Wraps 

Motorsport wraps are a slightly different than your typical custom vehicle wraps at the Lake of the Ozarks. Often times, instead of representing one brand, they're representing several. The styling and graphics are used to not only distinguish the vehicles through numbering, but also to promote their sponsors. They're used to attract publicity for everyone involved, the drivers, the teams and the sponsors. While some teams get creative with incredible custom graphics, other's keep it simple. Whichever category you fall into, ProDezigns is here for all your Missouri custom vinyl graphics needs. Take a look at some of the motorsport wraps we've done in the past below: 

Custom Vinyl Graphics 

Our talented, award-winning designers are ready to help you create the perfect look for your vehicle. Get noticed at your next race with eye-catching, custom graphics from ProDezigns. We'll help you get your brand noticed with unique designs that represent the look and feel you want. Our team has been executing visual branding through vehicle wraps for over 10 years! 

Give us a call at 573-392-0500 to get started with your design today! We are Missouri's best vehicle wrap shop. We can wrap anything from your typical car or truck to motorsport vehicles, planes, boats and more! ProDezigns is a leader in visual branding - trust us to get the job done right!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS
P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Prepping Your Vehicle for Wrapping

Vehicle wraps are a great way to market your business or just show off your personal style! If you're thinking about getting your vehicle wrapped, there are a few things you can do to prep it. Here's what you should do prior to wrapping your vehicle at the Lake of the Ozarks to ensure the best wrap job possible:

1. Fix Any Damage Prior to Wrapping.

If you think your vehicle wrap is going to just cover up those dings and dents, you're unfortunately mistaken. The wrap will cling and form to fit around the shape that your vehicle is, and those damaged areas could cause the wrap to bubble up and possibly fail prior to the expected life. It can still be wrapped, but don't be surprised if the wrap starts coming up early in those areas. Before having your vehicle wrapped, you're going to want to take it to a body shop to get that damage fixed. The vinyl used to wrap vehicles will adhere to your vehicle better if it's applied to a smooth surface. In addition, it you've recently had body work done, where they repainted areas, you're going to want to wait 30 days before wrapping your vehicle. While vehicle wraps will actually protect a good paint job, that paint has to be completely dry and it takes 30 days for paint to cure properly. If you don't wait, when the wrap is removed, those paint spots could come up with it.

2. Wash Your Vehicle (But Don't Wax It).

In order for a quality installation and to ensure a long-lasting vehicle wrap, your vehicle needs to be clean. You don't want small dirt and particles getting wedged between the wrap and the vehicle, as that could cause bubbles and a non-smooth finish. Pay special attention to problem areas such as where the wheel wells meet the front doors, the back quarter panels, the bottom of truck tailgates, around the exhaust pipe and around the front bumper that may need some extra cleaning.  Use a simple soap and water mixture as opposed to harsh chemicals, as you don't want any chemical residue left on the vehicle. When you're done washing your vehicle, be sure to thoroughly dry it before attempting to have it wrapped. The vinyl will need a dry surface to adhere to. Moisture between the wrap and the vehicle can cause a shorter wrap life. You also do not want to wax your vehicle, as the vinyl wrap will not adhere properly to it.

3. Remove Vehicle Decorations. 

Before wrapping your vehicle, any emblems, name plates, dealer stickers, rub rails (if rubber) and anything else that will interfere with successfully wrapping the vehicle will need to be removed. If your vehicle is currently wrapped or has any other type of partial wrap or decal, we'll want to remove those as well before applying the new wrap. We want to ensure a quality installation for your Missouri vehicle wrap. While you can leave things like handles, mirrors, bumpers, etc on the car and work around them, the more you can remove, the better wrap job you'll end up with.

If you're considering a vehicle wrap for your car, truck, boat, etc., you can trust ProDezigns to get the job done right! We'll advise you on how the vehicle wrap process works from concept to completion. Our talented designers will work with you to create custom graphics that fit your needs and desires. Give Missouri's best vehicle wrap shop a call at 573-392-0500 to get started today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS
P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

2017 Marketing Trends to Consider

January, the start of a new year, is the perfect time for business owners and marketers to consider emerging trends and developments. If you've stuck to the same old marketing strategy for the past couple years and haven't seen the results you're looking for, maybe it's time to step out of your comfort zone. Try something new like investing in a custom vehicle wrap or engaging the digital marketing side more. Here are few trends to look out for and consider when developing your 2017 marketing plan.

1. Mobile Marketing.

Mobile marketing may represent the most important marketing shift of 2017. There was a point in time where marketing was shifting from the physical world to the digital one, and now it's moving a step further. While many people are still using their laptops, the majority of people search for products and services from their phones. What does this mean for you as a business owner? You need to update your marketing to attract those on-the-go consumers. Make sure your website is mobile friendly and that you're active on the most popular smartphone apps, like Facebook and Instagram.

2. Video Marketing.

Unfortunately, people don't read like they used to. We now live in a world where videos dominate, and this includes the marketing scene. People want info fast, and are now accustomed to being entertained. For 2017, business owners should embrace this change and focus on how to incorporate more video in their marketing. From informational how-to videos to client testimonials, videos are a great way to get your brand in front of your customers in a non-intrusive way. Another consideration is live video, which has also grown in popularity over the past several months.

3. Email Marketing.

Of all the ways to grow an audience, email has emerged as one of the most critical marketing avenues. While some people believe that email marketing is dead, the media is saying that email is a growth area. According to a study by the Content Marketing Institute, the number 1 success metric for measuring content marketing was email. In 2017, we expect to see more brands launching targeted and relevant e-newsletters.

A Well-Rounded Marketing Strategy

Digital marketing and other forms of marketing, such as auto advertising, work together, complementing each other. You can use your Missouri custom vehicle wrap to both drive traffic to your website and drive foot traffic into your store. Utilizing a variety of marketing channels allows your message to be spread across a variety of audiences, therefore increasing your ability to reach more potential customers. The most effective marketing strategies are those that incorporate both traditional and digital elements into a cohesive package that elicits a desired behavior from consumers. It is important for brands to not overlook traditional methods when it comes to these new emerging trends. Don't think of it as traditional vs. digital, but rather an opportunity to engage customers holistically.

While marketing may be continuing to shift from an emphasis on print to an online focus, auto advertising is still growing! You've heard the saying "Don't put all your eggs in one basket." That same idea applies to marketing as well - don't spend your entire budget in one place. Talk to us about using part of your 2017 marketing budget to create a custom promotional solution that you can drive around anywhere - a vehicle wrap from ProDezigns!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

The Trend of Personal Vehicle Wrapping

Many businesses have discovered the advantages of using auto advertising. There's no denying that full-color, custom graphics on the side of a vehicle catch your eye. For this reason, more and more car owners are choosing to wrap their personal vehicles as well. They are making their vehicle stand out with the help of a Missouri custom vehicle wrap!

Personal Vehicle Wrapping

According to a Japan Times article, the emerging trend of wrapping personal vehicles is becoming increasingly popular among Japanese citizens who want to drive something different than every one else. They're tired of the solid colors like black, white, silver or red. The same opinion is present here in the United States as well. Who doesn't want a one-of-a-kind look for their vehicle? From car enthusiasts to the average Joe, personal vehicle wraps are becoming a popular trend in Missouri and across the country. Personal vehicle wraps are perfect for customers who want their vehicle to be a different color. From simple designs to detailed custom art, vehicle wraps offer a great way to express yourself. Then when you're ready for a change, they can easily be removed.

Reasons for Personal Wrapping 

Most cars these days come in widely accepted colors to improve the car's resell or trade-in value. Unfortunately, this doesn't offer vehicle owners much choice on personalization. When you choose to invest in custom vehicle graphics at the Lake of the Ozarks, you can express your individuality and ensure your car looks like none other on the road. In addition to making your vehicle unique, vehicle wrapping will protect the custom paint job underneath. With the advances in technology, vehicle wrapping has become more affordable and now anyone, not just the big businesses, can easily obtain one.

While many of the wraps we create are for business branding purposes, we also create great personal vehicle wraps at the Lake of the Ozarks. From camouflage to patriotic designs, we can design the perfect wrap to fit your personality. Give ProDezigns a call at 573-392-0500 to get started on your custom vehicle graphics today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Advertising Benefits of Vehicle Wraps Over Billboards

Like vehicle wraps, billboards are a high-visibility form of advertising, but there are some marked differences when comparing billboard advertising to vehicle wraps in Jefferson City, Columbia and the Lake of the Ozarks. ProDeZigns offers some reasons why vehicle wraps are the first choice in outdoor advertising over billboards:

Maximum Visibility

While, a billboard in a metropolitan area may get a lot of unique views by people that pass by, eventually the message will get "stale", as those who drive the same route everyday may disregard it. Vehicle wraps help you get noticed by more people. The routes you travel and vehicles you encounter will vary from day to day and week to week. This allows a new audience to see your business message every single day!

Cost-Effective

Billboard advertising comes with a lot of costs. Not only will you have to pay for the durable vinyl that can withstand high winds, but also the design fees and the monthly lease to rent the billboard space. In addition, with today's technology going towards LED billboards, this can really bust your advertising budget. In comparison, the cost of a vehicle wrap is a one-time investment and can last several years.

Easily Modified 

If you have business information that needs to be changed such as an email address, phone number, website, or slogan, the wrap can easily be modified. Damaged pieces or panels can also be replaced.

ProDeZigns Can Get Your Advertising Moving

Overall, billboards are more traditional, while vehicle wraps are the new trend for outdoor advertisement. Not only are you getting the best value for your money, you are quickly and easily generating more impressions. Vehicle wraps are a great fit for all types of businesses including contractors, small "Mom and Pop" shops, fleets, and franchises. To learn about how vehicle wraps in Lake of the Ozarks, Jefferson City, and Columbia can take your business to the next level, contact ProDeZigns today at (573) 392-0500!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

3 Things You Can Do With Vehicle Wraps Besides Make Your Vehicle Look Good

Vehicle wraps are decorative applications for your vehicle. They are a great way to enhance the look of your truck or auto. A custom vehicle wrap company at the Lake of the Ozarks can use eye-catching graphics to make your car stand out on the road. Pro-DeZigns can give a sports car hot rod flames or make a "love bug" look hippy chic. However, there are three other things that vehicle wraps can do that go beyond making your vehicle look good:

You Can Advertise At Will

If you use your vehicle to advertise, you can put your business information on the sides or back of it. Whether you drive a smart car or a delivery van, wraps can be made for any type of car, truck, or SUV. You can use any font you want. No need to worry about finding a stock font that matches your logo. Many custom wrap shops can put your logo right on your vehicle as large and in charge as you want it. If you ever need to change your telephone number or email address, you can update your business information only and re-print the same custom wrap. 

You Can Camouflage Your Vehicle

Do you like to hunt? If so, you can customize your vehicle with a camouflage vehicle wrap. Disguise yourself and your vehicle by choosing your favorite deep woods pattern. If you are not the outdoorsy type, you can camouflage with bricks or something that fits into your cityscape.

Wraps Are Not Just For Trucks and Autos

Custom wraps are not just limited to car and trucks. Most people do not realize that wraps can be applied to almost any plastic, metal, or fiberglass surface. Wrapping your watercraft is a great alternative to repainting an older boat. You can blue water camouflage a fishing boat or add dynamic graphics to a sports boat to spruce it up. Custom wraps do not have to be three-dimensional, you can apply them to walls, windows and even floors.

ProDeZigns Will Create A Custom Wrap for You

At ProDezigns, we strive to give our customers the highest level of service, satisfaction, and personal attention to detail in every project we do. Our custom wrap shop at the Lake of the Ozarks wants to not only make your vehicle stand out, but provide an affordable way to market your business. If you want to know how to leave a lasting impression with your vehicle, then contact us today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

4 Great Uses for Custom Floor Graphics

Are you looking for an out-of-the-box way to grab your customers' attention? Spark discussion and generate interest with custom floor graphics at the Lake of the Ozarks! Maybe you're looking to promote a new product or you want to point people in a particular direction. Whatever your signage and graphics needs, ProDezigns has you covered!

1. Point-of-Purchase Advertising

Floor decals can be a great way to draw potential customers to a specific product on your shelves. For example, catering to a thirsty shopper could be as easy as creating a custom floor graphic featuring an ice cold beverage. Adding custom product graphics could be just what you need to see an increase in sales for that product. It doesn't have to be a drink either, try it with snack foods, cleaning products and more! No matter what industry you're in, product advertisement is often a contributing factor of success. Easily feature top selling items or use the custom graphics to suggest items that pair well together.

2. Promotions

By putting custom graphics on the floor, you have a unique way to promote your business, products, specials or events. In the retail industry, we're seeing more and more companies use floor graphics to advertise seasonal sales promotions and in-store discounts. With eye catching, bright and bold floor graphics, you'll be one step closer to reaching your target customers.

3. Directing Traffic 

Directional floor decals can help direct the flow of people during events or in a busy office space, and can even help organize a warehouse. Have you ever seen the animal prints on the ground at your favorite zoo or maybe footprints in a school to lead the way for wandering children? These are great examples of how our custom floor graphics could be used as directional tools for your business. Directional signage such as arrows also work well in directing traffic at public events and more!

4. Brand Awareness

Brand awareness is an important aspect of any marketing plan. Increase brand awareness by placing your logo, slogan, tagline or other business representation on the floor! You'll often see this type of advertising at the spa or the gym. Floor graphics make excellent branding tools that can easily fit into the overall look and fell of the venue they're being displayed at.  They're also great for showcasing sponsorships.

ProDezigns Custom Floor Graphics 

Custom floor graphics can catch the attention of potential buyers before a buying decision has been made, giving you some power of persuasion during a critical point in the buying process. There is no limit on how you can use this versatile form of advertising at the Lake of the Ozarks. For all your signage needs, contact ProDezigns. Give us a call at 573-392-0500 to get started on your custom design today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Be Visible with Custom Vehicle Wraps from ProDezigns

At Missouri's best vehicle wrap shop, our objective is to make you visible! With auto advertising, you can take your message anywhere, allowing you to market in your community, as well as surrounding communities. We want to make sure your target customers know who you are, what you do and how to contact you.  It's not just about being seen, it's about being remembered!

Custom Vehicle Wraps

Your vehicle is a rolling billboard. While in motion, your target audience has approximately 3-6 seconds to understand your message. Keeping it simple and concise is the most effective approach. Did you know that the average person will spend MORE THAN 43,800 hours sitting at stop lights? Just imagine all the people you could reach with a custom vehicle wrap!

Defining an Objective 

The basis of any good marketing strategy or campaign is an objective - the same goes with vehicle graphics. What do you want to get out of your investment in a custom vehicle wrap at the Lake of the Ozarks? What is the purpose of getting your vehicle wrapped? Some common objectives of yours may include:

• New Product Launch
• New Location
• New Website
• Re-Branding 
• Fleet Branding
• Trade Show 

Once you have defined a marketing objective, you'll need to create a strategy to achieve that objective. The team at ProDezigns is dedicated to helping you get maximum marketing results. We'll work with you to create a custom promotional solution that fits your individual business needs. 

What to Include on Your Wrap 

While keeping it simple is important, you do need to make sure that your vehicle wrap provides enough information for a customer to take action. A few things you should consider including in your wrap design would be:

• Business Name
• Business Phone
• Website Address
• Tagline or Slogan
• Business Logo

At ProDezigns, our award winning designers will work with you from concept to completion, to create a high-impact vehicle wrap design. We strive to give our clients the highest level of service, satisfaction and personal attention to detail with every project we do.

Increase your exposure with our Missouri custom vehicle wraps by consulting with our experts today! Give ProDezigns a call at 573-392-0500 to get started. Our vehicle wraps use cutting edge techniques, resulting in vehicle wraps that need to be seen to be believed!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

7 Things You DIDN'T Know About Vehicle Wraps

How much do you know about vehicle wrapping? The vehicle wrap advertising industry is growing, but many people still have questions about how it all works. ProDezigns is here to shed some light on this increasingly popular way of advertising. Here are 7 things you may not have known about vehicle wraps.

1. ANY Vehicle Can Be Wrapped. 

You don't have to have a certain type of vehicle in order to get a vehicle wrap. At ProDezigns, we can wrap just about anything! In fact, it doesn't even have to be a vehicle. Our high quality material adheres to pretty much any clean and smooth surface. If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

2. Vehicle Wraps are Temporary. 

Unlike painting your car, vehicle wraps can easily be removed when you're done. In fact, the wrap will actually protect the vehicle's factory paint job - looking good as new when the wrap is removed. While vehicle wraps are temporary and can be removed, they are designed to last for around 5-7 years if properly maintained.

3. Wraps Can Be ANY Design. 

With advancements in technology, your imagination is the limit when it comes to designing your wrap. From concept to completion, our award winning designers work closely with you to create a design that matches your wants and needs.

4. Vehicle Wraps Can Endure Weather. 

While vehicle wraps do require some maintenance, they are durable enough to withstand most of the elements. While we don't suggest driving through a blizzard or leaving it out in the middle of the dessert for several days, our vehicle wraps will stand up to the basic wear and tear that rain, sleet, snow and sunlight present.

5. You Can Wrap Your Windows. 

In addition to your vehicle, the windows can also be wrapped if you want them to be. The material used on windows is actually a perforated film that allows you to safely see through the windows while you're driving. You can also wrap the windows of your business or storefront, plus the walls and floors!

6. Wraps Can Be Repaired. 

If something happens to your wrap, most of the time it can be repaired without entirely re-doing the wrap. Once the damage to your car has been repaired, we can remove the damaged panels and just replace those. This saves you time and money from having to get an entirely new vehicle wrap at the Lake of the Ozarks.

7. Installation Time is Minimal. 

Unlike a custom paint job, vehicle wraps can generally be completed in anywhere from 1-3 days. This means you aren't stranded without a car for a long period of time while you're vehicle graphics are applied. The time does vary from project to project though.

The best vehicle wrap shop in Missouri wants to help you make your business capital mobile through custom graphics on your vehicle. Utilizing new marketing techniques that have been proven time and again to be creative, innovative and on the cutting edge of technology will create a lasting impact to all that see your auto advertising. Contact us today at 573-392-0500 to get started!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

The Value of Vehicle Wrap Advertising

Vehicle wraps are a rapidly growing sector of the advertising industry. Why? Because of the value they offer to businesses both small and large. When you compare vehicle wrap advertising to other traditional marketing methods, you can clearly see the benefits of auto advertising. Let's take a look at that comparison, as well as how to measure vehicle wrap effectiveness.

Media Planning and Exposure 

In order to understand how to measure the effectiveness of auto advertising, it's important to know how traditional advertising works. In the TV industry, the terms audience, target, reach and frequency are all used for media planning and buying:

• The Target Audience is often defined by demographics, product usage and psychographics. 
• Reach refers to the unduplicated proportion of an audience that is exposed to a media schedule at least once during a designated time period. 
• Frequency refers to the number of times within a given period of time an audience is exposed to a media schedule.   

The same aspects are important for whichever venue of advertising you're considering. However, one of the biggest mistakes businesses can make is comparing the measurement of out-of-home advertising with that of other media. While the technical definition of exposure means "open eyes or listening ears," exposure is different for each marketing medium. In concept, an outdoor exposure is an ad exposure, while a TV or print exposure may not be. 

Measuring Media Costs

Advertisers use CPM (cost per thousand impressions) and CPP (cost per rating point) to compare media costs. While CPM is used for both print and electronic media, CPP is more popular for electronic media. When it comes to vehicle wrap advertising, we use CPM to show cost effectiveness. CPM is calculated by multiplying the unit cost of a media type by 1,000 and dividing the result by the audience size. the unit cost of a media type is the cost for a single ad placement in that venue.

Vehicle Wraps vs. Traditional Out-of-Home Advertising

Key media characteristics of outdoor advertising include size, location and continuing presence. One of the big advantages auto advertising has over traditional outdoor advertising is placement. Your message moves with you everywhere you go, allowing you to reach more people than a static billboard would. According to the Traffic Audit Burearu for Media Measurement, vehicle advertising can generate between 30,000 to 70,000 daily vehicular impressions. You can place your vehicle in areas that your target market can be found, and if it's not working you can easily move it to a new location or drive a new route. The possibilities are endless.

Branding Through Vehicle Wraps

A brand is a person's feeling about a product or service, or company. It's not what you say it is, but what consumers say it is. Today, buying decisions are made more on branding than they are on features, benefits and pricing. While features, benefits and price are still important to people, experiences and personal identity are even more important. Vehicle wraps are a great way to build brand awareness and keep your business top of mind. Vehicle wraps draw attention on the road. Let's take a look at some statistics showing the visual impact of auto advertising from The American Trucking Association:

• 96%  noticed truck side ads
• 98% said fleet graphics created a positive image for the company
• 96% said fleet graphics had more impact than billboards
• 75% of people developed an impression about a company and its products
• 29% would base a buying decision on the impression

In outdoor advertising, the media is the message itself. There is no delivery device, and thus knowing what factors consumers notice and respond to is key in creating effective outdoor advertising. One of the biggest advantages to vehicle wrap advertising is the word-of-mouth effect. To maximize the effect, it's important to not only have a strategically designed ad, but that you incorporate that strategy into all your marketing. Integration of other marketing platforms can really help boost the effectiveness of your overall marketing campaign. 

If you're looking for the most cost-effective advertising method available, look no further than ProDezigns. Utilizing new marketing techniques that have been proven time and again to be creative, innovative and on the cutting edge of technology will create a lasting impact to all that see your advertising. Make your business capital mobile, using full color graphics on a vehicle wrap, by calling 573-392-0500 today!  

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

How Does Vehicle Wrap Advertising Differ From Other Outdoor Advertising?

In order for a business to be successful, that business must market the product or service that they have. Consumers have to know you exist in order to buy from you. There are many ways to advertise your business from internet marketing to print ads, radio to TV commercials, but none of those quite compare to outdoor advertising. Let's take a look at all forms of outdoor advertising and compare it to our Lake of the Ozarks vehicle wraps!

What is Outdoor Advertising? 

Outdoor advertising is anything done outdoors that publicizes your business' product or service. While TV and print are usually viewed inside the home, outdoor advertising, just like it says in the name, is outdoors. It is advertising exposure, where the advertisement itself is the delivery method. Types of outdoor advertising can include ads on buses, airport posters, signage at sporting events, and billboards. So why is a vehicle wrap better than these other forms of outdoor advertising? Read on.

Vehicle Wraps

Due to their placement, vehicle wraps have an advantage over most other forms of outdoor advertising (and any other form for that matter). Targeted messages placed on vehicle wraps allow that message to travel to areas where your potential customers will see it. This is essentially anywhere and everywhere! You've probably heard our slogan "Better than a Billboard." We're not just saying that, it's true! Vehicle wraps at the Lake of the Ozarks can advertise in places where billboards are limited or non-existent. Vehicle wraps are the best way to deliver your advertising message as they go to every potential market and customer.  

Are you ready to start getting maximum marketing results today? At ProDezigns, we'll work closely with you to create a high-impact, custom promotional solution that best suits your marketing needs. Give Missouri's BEST vehicle wrap shop a call at 573-392-0500!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

LIKE US on Facebook

FOLLOW US on Twitter

CONNECT WITH US on LinkedIn

WATCH US on YouTube

+1 US on Google+

Rev Up Your Small Business Marketing

Marketing is crucial to a small business. Depending on your industry, you're probably competing with big brand chains for customers. How do you make your business stand out? You need to have a strategic marketing strategy. Sometimes with small businesses you don't have a huge marketing budget, so it's important to spend your marketing dollars wisely. While vehicle wraps might be a bit of an investment in the beginning, they keep on giving for several years with no need to re-add the expense to your marketing budget each year. Let's take a look at how a custom vehicle wrap at the Lake of the Ozarks could help rev up your small business marketing:

Get Your Message Out Fast 

Nothing spreads your message faster than a vehicle wrap! Small businesses across the country are discovering how vehicle wraps are one of the best ways to reach customers quickly, effectively and economically. The car graphics industry is rapidly expanding. Unlike more costly media, vehicle wraps work for you 24/7, 365 days a year. More than 95% of Americans are reached by media targeting those on the road. A vehicle wrap can easily generate between 30,000 and 70,000 impressions each day!

Affordable Reach 

Not only can you reach more people fast, you can reach them at an affordable rate. Auto advertising can reach more customers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising. The benefits of vehicle wrap advertising are clear when you compare it to other forms of advertising:

• 30-second Prime-Time Spot in the Top 100 Television Markets: $17.78 per CPM
• 60-second Drive-Time Ad in the Top 100 Radio Markets: $8.61 per CPM
• 1/3-Page Black and White Ad in the Top 100 Newspaper Markets: $22.95 per CPM
• Four-Color 1-Page Ad in Top 23 Magazine Publications: $9.35 per CPM
• The Average for all Forms of Billboard Ads: $2.18 per CPM
• Vehicle Wraps: $.77 per CPM

At Missouri's BEST vehicle wrap shop, we'll work with you to rev up your small business marketing. Using innovative marketing techniques, our award winning designers will help you create the perfect marketing message for your needs. Make your business capital mobile, through full color vehicle graphics at the Lake of the Ozarks. Contact us today at 573-392-0500 to get started!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

LIKE US on Facebook

FOLLOW US on Twitter

CONNECT WITH US on LinkedIn

WATCH US on YouTube

+1 US on Google+