Pro DeZigns LLC: April 2015

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Friday, April 24, 2015

The Most Cost Effective Marketing Medium

According to the Outdoor Advertising Association of America, vehicle graphics can reach 95% of Americans. This statistic clearly indicates the effectiveness of mobile advertising. Compared to traditional forms of advertising such as TV, radio, print and even billboards, custom vehicle graphics at the Lake of the Ozarks offer an unprecedented opportunity for businesses to take their messages to previously-inaccessible audiences.

Vehicle Wrap Impressions

Today, the average American travels over 300 miles each week. As more Americans spend more time on the road, mobile advertisers have access to a larger audience. A branded vehicle can generate between 30,000 and 70,000 impressions a day. This represents the lowest cost-per-impression (CPI) in all of advertising. CPI is an important metric for marketers to measure the potency of an advertising medium. It is a measure of how much it costs to make 1,000 impressions.

Quality of Impressions

Brands that appear on vehicle graphics are 15 times likelier to be recalled by customers, compared to those brands that rely on traditional outdoor advertising alone. In addition, 92% of respondents in a recent study claim to actually read the copy on fleet graphics and 30% make buying decisions based on mobile advertisements on vehicles.

Vehicle Wrap Statistics

Vehicle wraps are the most cost effective marketing mediums available. Take a look at these statistics from Cox Communications/Eagle Research:

48% of those polled viewed car wraps as the most unique advertising medium available.
Car wraps and television ads were viewed as the two most memorable media.
47% of 18-34 year-olds surveyed found car wraps especially memorable.
Car wraps rank highly among advertising media for positive associations.
Of the target population, 61% spend over 1 hr per day on the road and 33% spend over 2 hrs.

From 1993 to 2003 alone, the size of the mobile marketing industry nearly doubled. Today, mobile advertising is the second largest segment in outdoor advertising and accounts for over 19% of industry revenues. As more and more businesses realize the marketing potential of vehicle wraps in Jefferson City, Columbia and Lake of the Ozarks, the demand is only going to grow. Contact ProDezigns at 573-392-0500 to get ahead of the game and start your mobile advertising campaign today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Friday, April 17, 2015

Should I Invest in a Custom Vehicle Wrap?

As with any other form of marketing, a business owner must carefully analyze the value proposition offered by a custom vehicle wrap in Jefferson City, Columbia or Lake of the Ozarks. Although research shows consumers are more readily engaged by mobile media compared to traditional outdoor advertising, is it right for you?

Mobile Advertising

Advertising is not a perfect science and what works for one business may not work for another. Your marketing must be adapted to your particular product or service and tweaked for the specific market you're trying to reach. Businesses in some industries see positive results from online marketing, but not television commercials or radio spots. It is up to you, as the business owner, to determine whether a particular marketing effort will work for you.

For vehicle wraps, businesses that stand to benefit the most include companies in the service industry. These businesses typically operate a fleet of anywhere from 2-30 or more vehicles. Each of these vehicles visit new areas every day, expanding the market. By branding your company vehicles, they could be used to push a brand message continuously all over town. However, you don't have to have a fleet to wrap your vehicle. With vehicle wrap marketing, you are able to reach audiences that you wouldn't be able to by any other means.

Questions to Ask Yourself

What can mobile media offer your business?
How do you gauge the efficacy?
How does it compare with your other marketing efforts?
Does it suit your brand image?
How does it fit into your overall marketing plan?

Vehicle wraps are effective because consumers are not subconsciously "trained" to ignore them, as with other forms of marketing such as billboards that people are used to seeing. Vehicle wraps are still relatively new and provide a welcome break from the typical sights. Vehicle wraps catch the prospect by surprise and demand attention. Our Lake of the Ozarks vehicle wraps can be a smart, cost-effective addition to a business' marketing plans!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Friday, April 10, 2015

How Vehicle Wraps Increase Brand Awareness

One definition of a brand is a particular identity or image regarded as an asset. Branding has changed in focus from features, benefits and price to personal identity and individual experience with a given product. When it comes to branding, advertising does one of two things: It sways brand choice in customers who are ready to buy right away or it builds brand awareness in customers who are not prepared to buy just yet. Vehicle wrap advertising can do both!

Vehicle Wrap Advertising

The potential from increased brand awareness from utilizing a vehicle wrap is huge. Since mobile marketing is still a somewhat new, unique concept, it creates some talk. If your vehicle wrap is easy to read, well-designed and ubiquitous, it will increase brand recognition and word-of-mouth advertising. Together these can create a larger customer base for your business. For tips on creating an effective vehicle wrap, check out our blog titled: "4 Rules for an Effective Vehicle Wrap Design."

Increasing Brand Awareness

Multiple studies have shown that mobile billboards, or vehicle wraps, are more effective than billboards. A strategic vehicle wrap could have an effect on your overall brand awareness as well as your bottom line. Wrapped vehicles have been shown to do the following:

Create a positive impression of the company.
Have more impact than a billboard.
Identify the company and the products it offers.
Influence buying decisions in future customers.

Vehicle wraps are a 24/7 advertising tool that continues your marketing efforts even when you're not at work. Vehicle wrap advertising consistently ranks as the highest dollar for dollar returns in advertising costs when compared to radio, print, etc. The average person will spend more than 43,800 hours sitting at stoplights. Imagine all the people you could reach with a custom vehicle wrap in Jefferson City, Columbia or Lake of the Ozarks!

When choosing to use vehicle wrap marketing, it is important to choose a professional company that can not only get the job done, but get it done right! At ProDezigns, we strive to give our customers the highest level of service, satisfaction and personal attention to detail with every project we do. Contact Missouri's BEST wrap shop at 573-392-0500 to start getting maximum marketing results today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Friday, April 3, 2015

The History Behind Vehicle Wraps

Vehicle wraps are becoming an ever popular way to advertise your business. They present a way for you to take your marketing with you and advertise in places you wouldn't be able to by any other means. So how did the concept of wrapping your vehicle begin? ProDezigns has the answers!

The First Vehicle Wrap

Vehicle wrapping began over a decade ago in the United Kingdom. In the early 1990s a concern with German taxis led to the creation of an exciting new industry. The first vehicle wrap project was a taxi, covered in vinyl by Kay Premium Marking Films. Before this invention, all taxis were painted an unattractive beige color, making it almost impossible to resell the vehicles after their life as a taxi.

The development of vinyl vehicle wraps allowed a black taxi to be wrapped in the required beige color. Nearly 3 years later when the wrap was removed, a pristine black paint without scratches was found. The creation of vehicle wraps not only greatly improved the resale value by protecting the paint, it also saved money by eliminating complete resprays.

Vehicle Wraps Today

Once people saw how versatile vehicle wraps were, they became a new way of advertising. Vehicle wraps have evolved to much more than just a protective vinyl coating of a singular color. Custom vehicle graphics can be created and printed on the vinyl to create a unique look representing your business. Vehicle wraps are cost-effective, high-quality and have a quick turnaround time.

At ProDezigns, we strive to give our clients the highest level of service, satisfaction and personal attention to detail with every project we do. From concept to completion, our award winning designers work closely with you to create a high-impact, custom promotional solution that best suits your individual marketing needs. Contact Missouri's BEST wrap shop today at 573-392-0500 to get started on your custom vehicle wrap today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com