Thursday, February 26, 2015

4 Rules for an Effective Vehicle Wrap Design

Designing a Lake of the Ozarks vehicle wrap takes skill. Think about it...the viewer has just a few seconds to view your wrap when passing it on the highway. Yes, you'll have more time when you're stopped at a light to make an impression, but you want anyone who sees your wrap to be able to understand your message quickly. Here are 4 rules for creating an effective vehicle wrap:

1. Start with a Brand


Vehicle wraps are all about branding! With any type of marketing you do, you want to be consistent with your branding to increase recognition. Especially for small businesses, the message should always be centered around the brand. You'll want to stick with the same color scheme you've been using for your other marketing materials and use your logo if you have one. A great vehicle wrap starts with a great brand!

2. Limit the Text 


There are just a few things that a good wrap needs to be effective:
  • Strong brand implementation, using a tagline if you have one
  • Website address
  • Phone number
Do not try to cram as much information on the vehicle as possible. Remember that viewers will have a limited amount of time to view your design. Would you rather list 10 things and have the viewer remember nothing, or focus on 2-3 important aspects? Remember that if they have your website address, they can easily go there to get the rest of the information they need. Or with a phone number, they can call and get more information. By prioritizing your copy, the wrap will be much more effective! 

3. Stand Out 


When designing your vehicle wrap in Jefferson City, Columbia or Lake of the Ozarks areas, think about standing out, rather than fitting in. Too many wraps are littered with visual noise. When you see something that is easy to read and memorable, it creates more of an impact. These simple designs can't help but stand out. Viewers are so accustomed to seeing visual clutter, that simple is the way to get noticed. Eliminate the frills, noisy backgrounds, photos, bevels and glows to create a wrap that really stands out...the right way! 

4. Be Simple and Obvious


Time is the issue here and if the viewer has to work too hard to figure out your primary message, that's an opportunity lost. Unlike with print, the viewer is not able to stop, absorb the advertising and try to understand the message. What is that one primary take-away that you're hoping the viewer gets? Does the wrap design effectively communicate it, or is the message lost in the imagery? 

The graphic design specialists at ProDezigns will help you create a high-impact, custom promotional solution to meet your needs. Utilizing new marketing techniques that have been proven time and again to be creative, innovative and on the cutting edge of technology will create a lasting impact to all that see your advertising. Contact Missouri's BEST wrap shop today at 573-392-0500!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094


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Location: Eldon, MO 65026, USA

Friday, February 20, 2015

Top 5 Reasons to Wrap Your Vehicle

Why would you want to wrap your vehicle as opposed to getting a custom paint job? ProDezigns custom vehicle wraps can offer many benefits that custom paint jobs cannot offer. When it comes to advertising, vehicle wraps are the way to go! Here are the Top 5 reasons why people might choose to wrap their vehicle:

1. Advertising Medium


Unlike many other forms of advertising, when you purchase a vehicle wrap, you own the graphic and the vehicle. You have the ability to advertise in areas that wouldn't be possible by any other means. According to the Traffic Audit Bureau for Media Measurement, vehicle wrap advertising can generate 30,000 to 70,000 daily vehicular impressions. A recent poll also showed that 90% of travelers notice graphics on wrapped vehicles and 75% of consumers form impressions about a company based on the fleet graphics.

2. Resale Value 


Vehicle wraps will actually protect a factory paint job! If you choose to paint your company vehicle, you will have to pay to repaint it when you are ready to sell it. When you're ready to remove the vehicle wrap, you will see how the paint job looks as good as the day you installed the wrap!

3. Vehicle Protection


While a rock kicked back from the car in front of you can damage your custom paint job, the durability of a vinyl vehicle wrap can usually withstand that type of abuse. A vehicle wrap will also resist fading and oxidation. With a custom vehicle wrap from ProDezigns, you can easily remove the wrap when you're done using it or ready to sell and the exterior of your vehicle will look as good as new.

4. Cost Effective


A high-quality paint job can cost you a few thousand dollars. For the amount of detail you'd get with a custom vehicle wrap, you would end up paying a lot more for custom airbrushed graphics. If you're using your vehicle wrap as a marketing tool, there is no more cost-effective advertising method available. When properly cared for, there aren't any on-going costs associated with maintaining a vehicle wrap at the Lake of the Ozarks. Unlike other advertising mediums, vehicle wraps are a one-time investment because they do not expire or need renewed.

5. Installation Time


When getting a custom paint job, you're allowing yourself to be without a vehicle for up to a couple weeks or longer depending on the detail involved. With a ProDezigns custom vehicle wrap, installation generally takes 1 to 3 days. Wrap time does vary widely from project to project though.

Increase your exposure with a vehicle wrap by consulting with our experts regarding vinyl graphics, car decals and more. Contact Missouri's BEST wrap shop today at 573-392-0500. Serving Jefferson City, Columbia and Lake of the Ozarks areas, ProDezigns can help you start getting maximum marketing results. Auto advertising allows you to market your business anywhere you go!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094


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Location: Eldon, MO 65026, USA

Thursday, February 12, 2015

5 Different Ways to Utilize Your Custom Vehicle Wrap

Vehicle wraps can be a strategic marketing tool for your business. In addition to driving them around, there are other ways you can use your vehicle wrap to maximize the effectiveness of your marketing! It is important to constantly be thinking about how your Lake of the Ozarks custom vehicle wrap can enhance lead generation for you business. Here are several tips to try:

1. Drive Around More. 


It's obvious that the more you drive your wrapped vehicle, the number of people that see it will increase. The average person will spend more than 43,800 hours sitting at stop lights. Imagine all the people you could reach by driving past them or even sitting next to them at the stoplight. During a quiet week, run some errands in the company vehicle.

2. Think About Parking. 


Every time you go to park your custom wrapped car in Jefferson City, Columbia or Lake of the Ozarks, consider the best spot to park for visibility. Even a simple stop at the grocery store can last anywhere from 10 minutes to an hour, so be sure to choose a space close to the road where people passing by can see it. Corners are also an effective place to position your vehicle since several directions of traffic will be able to spot it.

3. Maximize Visibility. 


If an employee goes on vacation, don't hide their fleet vehicle behind the building. Instead park it out front and use it for extra signage. You could even take it to a high traffic area and park it there for a few hours. Your wrapped vehicle doesn't have to be moving for people to notice it.

4. Motivate Buyers with Incentives. 


You can create special deals or prizes for those that spot your vehicle wrap. Keep in mind the incentive needs to be viable and useful to your target audience. Doing this will also help you track how well your vehicle wrap advertising is working and maybe show you ways to increase the effectiveness of the campaign.

5. Embrace the Digital World. 


You can even tie your contests in with social media to increase your exposure not only physically, but also digitally. Ask your fans to post sightings of the vehicle to your Facebook page. You can offer a discount or special prize to the best photo submitted.

With a custom wrap from ProDezigns, you'll be able to maximize your marketing efforts with a relatively low investment compared to other advertising avenues. From partial to full wraps, we offer different packages to meet your budget and marketing needs. Contact Missouri's BEST Wrap Shop today at 573-392-0500 to start capitalizing on your capital!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094


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Location: Eldon, MO 65026, USA

Friday, February 6, 2015

3 Tips to Protect Your Shiny New Vehicle Wrap

When you choose to market your business with a vehicle wrap in Columbia, Jefferson City or Lake of the Ozarks, you've made a great investment! Vehicle wraps are one of the most effective and affordable ways to market your business. Our cutting edge technology will create a lasting impact to all that see your advertising! So how to you keep that vehicle wrap looking sharp? ProDezigns has some tips for you to follow to keep your new custom graphics in tip-top shape!

1. Clean It Regularly. 


One of the best ways you can care for your ProDezigns custom vehicle wrap is by keeping it clean. Getting rid of dirt, dust, grime and other contaminants such as bird poop before they have a chance to adhere to the vinyl. When washing your vinyl wrap, it is best to manually wash your vehicle instead of taking it through an automatic car wash. These car washes use abrasive brushes and powerful jet sprays that can peel off or damage your wrap. It is worth the extra time to hand wash your vehicle. Make sure to use a soft cloth to avoid scratching the wrap. When it comes to detergents, be sure to use a chemical-free and alcohol-free option. These are easier to rinse off and won't damage the wrap.

2. Frequently Wax and Polish. 


You want your wrapped vehicle to stand out when you're driving around. You want people to notice your wrap and that that's not going to happen if you let it become dull. You will need to frequently wax and polish the wrap to keep its luster. Wrapped vehicles are shined the same way you polish any vehicle's surface. The only difference is that the vinyl is easily damaged by abrasive polishes, so be sure to get a recommendation from your vehicle wrap installer at the Lake of the Ozarks.


3. Avoid Excess Sun Exposure. 


Sun exposure hastens the deterioration of the vinyl used in your custom vehicle wrap. This makes it very important to keep your vehicle shaded when not in use. If you have an open parking space, then cover your van or truck with a thick cloth to serve as a barrier against the suns rays.

ProDezigns is Missouri's BEST wrap shop! We strive to give our clients the highest level of satisfaction with every project we do. From concept to completion our award winning designers work with you to create the perfect wrap to fit your needs. Contact ProDezigns today at 573-392-0500 to start getting maximum marketing results!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns
36 Scrivner Road
Eldon, Missouri 65026

P: (573) 392-0500
F: (573) 392-0094

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Location: Eldon, MO 65026, USA
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