Pro DeZigns LLC

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Friday, October 9, 2015

Marketing Benefits of Vehicle Wraps

Marketing is important for any business small or large, no matter if the business started yesterday or has been around for years. The benefits of marketing vary from brand awareness to increased sales and more, but let's discuss the specific benefits of vehicle wrap advertising. Here are 4 benefits to consider when deciding whether or not to add mobile marketing to your advertising strategy:

1. Lowest CPM

When it comes to your marketing budget, how do you know where to spend your advertising dollars? While it's important to weigh your options and try different things, one thing is for certain: vehicle wrap advertising has the lowest cost per 1,000 impressions (CPM) than any other marketing avenue. If you're going to take a chance on a new marketing strategy, why not go with the one that gives you the best bang for your buck! In a typical day, a branded vehicle can generate 30,000-70,000 vehicular impressions. PLUS, your marketing doesn't stop working shortly after the ad is run; your vehicle wrap keeps working for you for years!

2. Versatility

Think of your vehicle as a canvas awaiting a new piece of art. Your vehicle wrap can include anything you want it to. It doesn't matter if you have a car, a truck or a bus because at ProDezigns, we can wrap just about anything! Vehicle wraps are one of the most versatile marketing avenues out there. From the design to where you distribute your marketing, there are so many options for you to choose.

3. Local Targeting

Who do you want to target? Where does your customer base hangout? The great thing about vehicle wraps is that you can take your marketing with you anywhere you want. If your trying to target sports fans, drive your wrapped vehicle to your local sports stadium. If you want to target women from teens to adults, drive your vehicle to the local mall. The opportunities of where you can market your business are endless. All you have to do is drive your wrapped vehicle around and let it do the talking for you!

4. Brand Consistency

A vehicle wrap is just one more way to show the community what your brand is all about. As with any type of marketing, you want every ad you create to reflect your brand identity. All the marketing pieces need to fit togther, work together, to show who you are as a business. A professional vehicle wrap can help you do just that. Our designers will work with you to create a high-impact promotional solution that expresses your brand and the image you want others to associate with your business.

If you're convinced that auto advertising could help your business, it's time to talk to the BEST vehicle wrap shop in Missouri. To get started on your custom vehicle wrap at the Lake of the Ozarks, give us a call at 573-392-0500. Start getting maximum marketing results today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Friday, October 2, 2015

Rev Up Your Small Business Marketing

Marketing is crucial to a small business. Depending on your industry, you're probably competing with big brand chains for customers. How do you make your business stand out? You need to have a strategic marketing strategy. Sometimes with small businesses you don't have a huge marketing budget, so it's important to spend your marketing dollars wisely. While vehicle wraps might be a bit of an investment in the beginning, they keep on giving for several years with no need to re-add the expense to your marketing budget each year. Let's take a look at how a custom vehicle wrap at the Lake of the Ozarks could help rev up your small business marketing:

Get Your Message Out Fast

Nothing spreads your message faster than a vehicle wrap! Small businesses across the country are discovering how vehicle wraps are one of the best ways to reach customers quickly, effectively and economically. The car graphics industry is rapidly expanding. Unlike more costly media, vehicle wraps work for you 24/7, 365 days a year. More than 95% of Americans are reached by media targeting those on the road. A vehicle wrap can easily generate between 30,000 and 70,000 impressions each day!

Affordable Reach

Not only can you reach more people fast, you can reach them at an affordable rate. Auto advertising can reach more customers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising. The benefits of vehicle wrap advertising are clear when you compare it to other forms of advertising:

30-second Prime-Time Spot in the Top 100 Television Markets: $17.78 per CPM
60-second Drive-Time Ad in the Top 100 Radio Markets: $8.61 per CPM
1/3-Page Black and White Ad in the Top 100 Newspaper Markets: $22.95 per CPM
Four-Color 1-Page Ad in Top 23 Magazine Publications: $9.35 per CPM
The Average for all Forms of Billboard Ads: $2.18 per CPM
Vehicle Wraps: $.77 per CPM

At Missouri's BEST vehicle wrap shop, we'll work with you to rev up your small business marketing. Using innovative marketing techniques, our award winning designers will help you create the perfect marketing message for your needs. Make your business capital mobile, through full color vehicle graphics at the Lake of the Ozarks. Contact us today at 573-392-0500 to get started!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Friday, September 25, 2015

Top 2 Reasons to Wrap Your Vehicle

ProDezigns specializes in custom vehicle wraps in Jefferson City, Columbia and Lake of the Ozarks areas. Why should you consider getting a Lake of the Ozarks vehicle wrap? Most people wrap their vehicles for one of two reasons: as an advertising avenue for their business or to protect the factory paint job.

1. To Market Your Business

The main reason people choose to wrap their vehicles is for marketing purposes. What better way to spread the word about your business than a billboard on wheels? You can take a custom vehicle wrap with you anywhere you go. This allows you to advertise in areas not available by any other marketing means, like shopping malls, sporting events and even parades. Auto advertising allows you to market in your community as well as surrounding communities! When compared to other advertising avenues, vehicle wrap advertising can generate 30,000 to 70,000 daily vehicular impressions.

2. To Protect Your Factory Paint Job

One of the great things about wrapping a vehicle is that the vinyl actually protects the factory paint job. With full vehicle wraps, when you take the wrap off, the vehicle looks just as good as the minute you pulled it off the lot. The vinyl protects the factory paint from scratches, scuffs, fading, etc. If you chose to paint your vehicle instead, you would have to repaint it before you sell it. Many times you only keep fleet vehicles for a couple years; by wrapping them, you can easily resell them without anyone knowing they used to belong to your company. The next owner has a vehicle that looks shiny and new!

No matter what your reason for wanting a vehicle wrap, Missouri's best vehicle wrap shop is here to create custom graphics just for you! Our award winning designers will work closely with you to create the perfect wrap for your taste and needs. Contact us today at 573-392-0500 to get started!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Thursday, September 17, 2015

3 Items That Determine the Longevity of a Vehicle Wrap

Not all vehicle wraps are created equal. When choosing a Missouri vehicle wrap company, you want to make sure you hire the best of the best. You want your vehicle wrap to last, so you need a quality company with a great reputation. Let's take a look at the 3 things that impact the longevity of a vehicle wrap at the Lake of the Ozarks:

1. The Type of Printer

Obviously you have to have a special type of printer to print a vehicle wrap. There are however, 3 main types of wide-format printers that can be used to print on vinyl: solvent/eco-solvent, UV and latex.

Solvent and Eco-Solvent Printers: The original printers for the vehicle wrap industry use extremely aggressive and "stinky" inks. They saturate the vinyl with heavy amounts of ink that take forever to dry. The main disadvantage of this type of printer is that without proper time to dry, they are extremely prone to failure. The heavy concentration of ink can penetrate through the vinyl and cause the adhesive to stick inconsistently, putting the wrap at risk of peeling or bubbling. Also, if these types of wraps are laminated too soon, the graphics will look cloudy, hazy or bubbly because the ink fumes get trapped underneath the laminate.
UV Printers: Ultra Violet (UV) printers are not typically recommended for printing vehicle wraps due to the ink becoming brittle when dry. These printers are great for signage and window graphics, but when you try to stretch and conform it to fit around a vehicle, there's greater risk for cracking underneath the laminate.
Latex Printers: Just like with any other industry, technology keeps improving in the vehicle wrap industry. The latest and greatest technology in the industry is the latex printer, which uses less abrasive inks. They are unique in that they use multiple fans and extremely high powered heaters to cure the ink as it is being laid down on the vinyl. This results in graphics that are 100% dry immediately after being printed. Due to the almost nonexistent drying time and the fact that the latex ink's composition is naturally more flexible than other types, this printer is ideal for applications requiring vinyl to conform or stretch around curves.

At ProDezigns, you can only expect the best! Take a look at how our latex printer works in this video below. Not only can we print on vinyl for vehicle wraps, but we can print on doors and other types of materials such as tile, wood, glass and more!

2. The Material You Print On

When choosing the material for your Lake of the Ozarks vehicle wrap, American made materials, like the 3M used here in our shop, are considered the best. There are a lot of replica films that are made overseas, and while they may be a less expensive choice, you're sacrificing the quality if you go with one of those. While the off-brand of macaroni and cheese might taste just as good as the Kraft brand, some things, like vehicle wraps, need to use name brand products.

3. How Its Installed

When it comes to promoting your business with a custom vehicle wrap, the only person you want going near your vehicle is an industry certified, professionally trained and highly experienced installer. You want someone that has the tricks and techniques acquired from formal training and years of experience. There's more to the installation process than just sticking the vinyl down and spreading it out across the vehicle. At ProDezigns, we start by cleaning and removing any waxes or other debris off the vehicle. This ensures the wrap will stick to the best of its ability. Next we remove badges, door handles, and head/tail lights to make the wrap as seamless as possible. Once the wrap is on, we post heat it to set the adhesive.

We strive to give our clients the highest level of service, which includes using the best products on the market to ensure a quality vehicle wrap that will last years. When it comes to running your business, you want to make sure everything, including your marketing, is professional. From concept the completion, our award winning designers will work closely with your to create a custom promotional solution that fits your marketing needs. Contact us today at 573-392-0500 to get started today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Thursday, September 10, 2015

3 Things a Vehicle Wrap Needs to Do

How can you drive brand awareness, increase sales and promote business growth all at the same time? With a custom vehicle wrap from the BEST vehicle wrap shop in Missouri! Whether you just have one company vehicle or a whole fleet, custom vehicle wraps are one of the most cost effective and influential advertising methods available today. When designing your wrap, you want to make sure it expresses these 3 important things:

1. Who You Are

In order for a vehicle wrap to be effective, it needs to portray who you are. Now there are several different ways you can do this. Maybe you have a nice slogan or catchphrase that people know you by, or maybe your business name says it all. However you let people know who you are you want to keep it simple. People need to be able to read what your wrap says quickly because many times they'll be zooming by on the highway.

2. What You Do

If the viewer can't determine what you do, how are they going to know if they need your products or services? Now that doesn't mean you want to write a paragraph explaining your business on the side of your vehicle, no one is going to read that. You might not even need words; a picture is worth a thousand words. For example, if you are a plumber, you could use an image of a toilet or for a roofer, use a picture of a roof or shingles. Like we said above, if you use text, it's usually just business name and maybe a slogan. Less is more when it come to text on a vehicle wrap.

3. How to Get A Hold of You

If someone is interest in your product or service based off what they see on your wrap, you want them to know how to contact you. Sure, they could go home and Google it, but you want to take the work out of it. Make it as easy as possible for them to get ahold of you. Think about what your goal is. Do you want someone to call you or visit your website? Be sure to put your phone number or URL on the wrap. Do you want to increase foot traffic to your store? Consider putting your location on there.

When you get a ProDezigns custom vehicle wrap, you own it and you control it! You have the ability to advertise anywhere you want, even places that would be impossible by any other means such as shopping malls, sporting events or parades. Our Lake of the Ozarks vehicle wraps use cutting edge techniques, resulting in wraps that need to be seen to be believed. Contact us today at 573-392-0500 to get started!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Wednesday, September 2, 2015

Let a Custom Vehicle Wrap Do the Work for You!

Did you know that American's used to work 12-hour days, seven days a week during the 19th century? Labor Day started as a part of the labor union movement, to recognize the contributions of men and women in the US workforce, but is now seen as a chance to celebrate the last weekend of summer! The 3-day weekend now allows for hard-workers to get a brake from their weekly job duties and enjoy the end of the summer. While you may be taking a break for the holiday, you're advertising doesn't have to!

Vehicle Wrap Advertising

When you choose to add a ProDezigns custom vehicle wrap to your advertising plan, you don't have to work as hard on your marketing. Your vehicle wrap works really hard for you, even when you're sleeping or off-duty! Think about it; not only can you take it everywhere you go (even to non-work related things if you're the owner of the vehicle) , but it's marketing that lasts. You don't have to think about it everyday, you can just leave it sitting outside your work place and people will notice it. As you're driving down the road, people will notice it. Once you make the initial investment, you don't have to keep pouring money into it for it to work for your business!

Our ProDezigns custom wrap shop at Lake of the Ozarks does a great job of creating high-impact, custom promotional solutions for your business. Our designers will work closely with you to create custom graphics that best suit your individual marketing needs. Utilizing new marketing techniques that have been proven time and again to be creative, innovative and on the cutting edge of technology will create a lasting impact to all that see your advertising. Contact us today at 573-392-0500 to start getting maximum marketing results!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com