Brand Enhancement Through Vehicle Wraps

When trying to grow your business, branding is everything. Auto advertising in Missouri is a great way to enhance your brand and increase brand awareness. Today's blog focuses on branding and how a custom vehicle wrap from ProDezigns can help with your efforts.

Branding 

A brand is the idea or image of a specific product or service that consumers connect with. This is identified by the name, logo, slogan or design of the company that owns that idea or image. Therefore, branding is when that idea or image is marketed so that it is recognizable by more and more people. The goal is that when consumers think of that certain product or service, they associate it with your brand. Your brand should differentiate your company from your competitors. Branding is used to not only increase recognition, but also to build good reputations. An effective brand strategy with give your business an edge!

Brand Enhancement 

There's no better way to get your idea or image known by the masses than parading it around on the side of a vehicle. Missouri's best vehicle wrap shop can set you up with custom vehicle graphics that match your brand. Due to the fact that your company vehicle will be on the road and visible to thousands of people everyday, your brand will easily become more recognizable and accessible. A branded vehicle is a 24/7 moving billboard that can work for you 365 days of the year. A one-time investment in a custom vehicle wrap from ProDezigns can yield returns for your brand far beyond the ROI.

If you're ready to enhance your brand in a new and effective way, contact ProDezigns at 573-392-0500 today! Our award winning designers are ready to help you create a custom promotional solution that meets the needs of your business. We offer the best vehicle graphics at the Lake of the Ozarks, and work with businesses all over mid-Missouri. Start getting maximum marketing results with the help of ProDezigns!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS
P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Why You NEED to Brand Your Small Business

While branding is important for any business, it's especially crucial for small businesses. One of the big struggles with small family-owned businesses is the competition of major chains who spend a ton of money on advertising and branding. The main way people know about your business is by word of mouth. However, with a good branding strategy, you can increase your reach and bring in new customers.

What is Branding? 

Branding isn't just a logo, it's a set of beliefs. The logo, the color scheme, the tagline or slogan and the mission of the company all come together to create what is known as the "brand." When people hear your business name or see your logo, they get a certain image in their mind. That image is your brand, it's how others perceive and recognize your company. 

Here are a few reasons why branding is so important, especially for small businesses: 

1. Improves Recognition. 

A strong brand is easily recognized. Think the golden arches of McDonalds, everyone knows that symbol. While you may not get the brand recognition that big chains like McDonalds do, a great brand is going to be remembered. For this reason, logo design, color scheme and message are all critical pieces of a great brand.

2. Creates Trust. 

A professional and consistent brand builds credibility and trust for your business. People are more likely to buy from a brand that, if they don't recognize, they think looks legitimate - and a brand can do that. Emotional reactions are very real influencers when it comes to making a purchase, and a good brand is a great way to create an emotional tie to your business.  

3. Strengthens Advertising. 

Consistency is important when it comes to marketing. If you throw out a bunch of advertising pieces with different color schemes, random graphics and a variety of messages, people are going to be confused what business the advertisement is about. By creating a strong brand, you'll use that as the base for all your marketing and advertising. 

4. Generates New Customers

Branding enables your company to get more referral business. If someone loves your product or service, they need something to associate it with your company. That "something" is your brand. It's hard to refer someone to something that you can't remember. This goes back to recognition and brand awareness. Your brand is how your customers identify your business and you want it to be memorable.

Branding with Vehicle Wraps

When it comes to branding, advertising does one of two things: sway brand choice for those ready to buy or build brand awareness in those not ready to buy. Lake of the Ozarks custom vehicle wraps can do both! Utilizing new marketing techniques that have been proven time and again to be creative, innovative and on the cutting edge of technology will create a lasting impact to all that see your advertising. ProDezigns is making your business capital mobile through the use of full color graphics on vehicle wraps! Call 573-392-0500 to get started on your design today.

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

The History of Auto Advertising

Today vehicle wrapping is becoming more and more popular among small business. However, when the concept first came about, the process of wrapping vehicles in vinyl wasn't very affordable. Auto advertising started way before the idea of vinyl vehicle graphics came about. Your favorite vehicle wrap shop in Missouri brings you the history of auto advertising:

Early Vehicle Branding 

People have been putting their mark on their vehicles since the automobile was invented. However, it didn't start with vinyl. Early race cars added numbers and marketing to their vehicles for distinction, but the concept soon took on a business perspective. In February of 1900, Milton Hershey became the first to use auto advertising when he painted his Lancaster, PA Hershey brand on a vehicle. Originally, the only option for adding advertising to your vehicle was to paint it, and paint ruled vehicle graphics for over 50 years. By the late 1950's, a more durable, flexible option, with more design capabilities would change the world of auto advertising.

A Better Option Than Paint

This new option for vehicle graphics was vinyl chloride. You can find this multipurpose material in a long list of products because its versatile nature allows for many uses. It can be firm or flexible, thick or thin and also can come in a wide variety of colors. Where did this unique product come from though? Check out our blog titled, "The Invention of Vinyl" to find out!

The Spread of Vinyl Vehicle Graphics 

In the beginning, only large clients could afford to use these vinyl vehicle graphics. However, by the 21st century, technology advancements made it possible for small businesses to take advantage of this new way of advertising. For the last decade, vinyl vehicle wraps have quickly been taking over for both die-cut lettering and custom paint jobs. The vehicle wrap industry continues to improve and ProDezigns is on top of it!

If you're interested in using vinyl vehicle graphics to market your business, give us a call at 573-392-0500 today! From concept to completion, our award winning designers will work with you to create a high-impact, eye-catching design that best suits your individual marketing needs. At ProDezigns, we're making your business capital mobile, using full color graphics on vehicle wraps!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com