The Importance of Branding Your Business

Does your business have a brand? What does that brand say about you? Branding is all about how your customers perceive you. This includes everything from your logo and marketing to your website and the way you interact with your customers. Let's take a look at why branding is so important, for small and large businesses alike, and how Missouri's best wrap shop can help!

1. Branding Promotes Recognition. 

People tend to do business with companies they are familiar with, and the best way to accomplish that familiarity is through branding. If you are consistent with your branding, people will recognize you more easily. Just think about the brands that will ever be ingrained in our heads: the golden arches of McDonald's, the polar bear of Coca-Cola, and the list goes on.

2. Branding Creates Trust. 

Your brand says a lot about your business: who you are, what you do and how you do it. A professional appearance through branding will be credibility and trust with your customers. People are more likely to purchase from a business that knows who they are and what they want and can demonstrate that to it's customers.

3. Branding Helps Set You Apart from Competitors. 

With competition growing more and more each day, it's extremely important to stand apart. Your brand can help you establish yourself as the expert in your field. Through your branding, you can demonstrate why you are the best and why someone should choose you over your competitors. (Be sure to do this without putting down your competitors.)

4. Branding Provides Motivation and Direction for Employees. 

Branding isn't all about your customers, it also has a lot to do with your employees. Your brand sets the scene for workplace culture. Having a clear brand strategy provides the clarity your staff needs to be successful. The best work comes from organization, guidelines and goals - all things your brand can provide.

5. Branding Generates Referrals. 

People like to talk and they're going to talk about the things they see and like. People wear brands, eat brands, listen to brands, etc. People aren't going to talk about you if they don't know about you or remember you. A strong brand is critical when it comes to spreading the word about your business.

Branding the ProDezigns Way!

A good brand doesn't just pop up overnight; it takes careful planning and strategy. Let ProDezigns help you brand your business with a custom vehicle wrap at Lake of the Ozarks and surrounding areas. From concept to completion, our award winning designers will work with you to create a design that not only promotes your business, but also enhances your brand. Give us a call at 573-392-0500 to get started today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Food for Thought: 12 Vehicle Wrap Marketing Statistics

When it comes to promoting your business, nothing spreads the word faster than a custom vehicle wrap! While vehicle wraps have been around for awhile, they've just recently started taking off as a major form of advertising for many businesses, large and small. Businesses are realizing that vehicle wrap advertising is one of the best ways to reach consumers quickly, effectively and economically. Don't just take our word for it though - check out these statistics showing that auto advertising really does work!

Vehicle Wrap Marketing Stats

Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.

According to the Outdoor Advertising Association of America: 

1. More than 95% of Americans are reached by media targeting vehicle drivers and passengers.

2. One vehicle wrap can generate between 30,000 and 70,000 impressions daily.

3. Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.

4. Nearly 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.

According to Other Sources: 

5. Mobile advertising generates 2.5 times more attention than a static billboard. (Source: Perception Research)

6. 97% of the people who read mobile billboards recall what they read. (Source: Outdoor Advertising Magazine)

7. 91% of target audiences notice both graphics and text. (Source: American Trucking Association)

8. Outdoor advertising delivers immediate results - 29% of viewers say outdoor advertising caused them to visit a retail store within a week. (Source: Arbitron National In-Car Study)

9. 96% of viewers say mobile advertising is more effective than traditional outdoor advertising. (Source: Outdoor Advertising Magazine)

10. 48% of viewers saw car wraps as the most unique advertising medium available. (Source: Cox Communications / Eagle Research)

11. 47% of 18-34 year olds surveyed found car wraps especially memorable. (Cox Communications / Eagle Research)

12. Car wraps and television ads were viewed as the two most memorable media. (Cox Communications/ Eagle Research)

Vehicle wrap advertising can give your marketing that boost it needs to help your business grow. At the best vehicle wrap shop in Missouri, we will help you create a custom promotional solution for your business. Contact ProDezigns today at 573-392-0500 for more information about our custom vehicle wraps at the Lake of the Ozarks and surrounding areas!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

3 Benefits of Storefront Window Graphics

At ProDezigns, we don't just wrap vehicles, we can wrap just about anything! If you're looking for a way to get people into your store, why not try some storefront window graphics at the Lake of the Ozarks? Take a look at a few of our recent projects and check out the benefits of this type of advertising:

1. Reinforce Your Brand.

To grow your business, you have to grow your brand - and what better way to do that than some eye-catching graphics! Window graphics allow you to tell prospective customers what you're all about before they even step into your store. Unique graphics also present an opportunity for word-of-mouth advertising - "Hey did you see that window art on main street? Have you been in there?" Your brand can easily spread throughout the neighborhood and community, making people curious to enter your store.

2. Transform Your Look.

If you're store is in an older part of town or could just use a little freshening up, give it a face-lift with custom storefront window graphics. Not only can window graphics brighten up the entrance to your store, but they can hide unsightly display shelves or storage near the windows. You can easily display messages on your windows, while still allowing natural light into your store.

3. Draw Attention to Products or Services.

Are there certain products or services that your business is known for? What's your speciality or what do you sell the most of? Use your window graphics to promote those products or services. You can easily reel in the impulse shoppers and help grow your client base. For retail stores, window graphics and displays are great for catching the attention of passersby.

If you're thinking about window graphics for your business, give Missouri's best wrap shop a call at 573-392-0500. Our award winning designers will work with you to create a custom promotional solution that best suits your individual marketing needs. Start getting maximum marketing results with our custom graphics at the Lake of the Ozarks!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

5 Reasons to Finance Your Vehicle Wrap

Have you been thinking about purchasing a vehicle wrap to advertise your business? Not sure how to pay for it? Financing is now available through ProDezigns - now the possibility of using auto advertising to grow your business is affordable! Here are 5 reasons to use financing to pay for your custom vehicle wrap at the Lake of the Ozarks:

1. Save Cash for Unexpected Expenses. 

Financing allows for financial flexibility. It helps you conserve cash for those unforeseen expenses. Low monthly payments allow you to keep cash on hand, so you're not stressed when those expenses do come up.

2. Manage Cash Flow. 

Having fixed monthly payments that don't fluctuate, rather than one big upfront expense, can make your cash flow easier to manage. You can better plan your expenditures, allowing you to stick to your set budget. We can even work with you on variable payments to match seasonal cash flow, which many businesses here at the Lake of the Ozarks struggle with.

3. Conserve Lines of Credit. 

Financing allows your business to grow without the upfront investment. You can preserve your lines of credit and make sure you have money available for your normal day-to-day expenses, as well as any emergency situations that you can't pay for in cash. Use our financing to also help build your business credentials with any bank. Pay as you grow with ProDezigns' new financing options!

4. Increase Purchasing Power. 

Financing gives you more buying power in the form of additional capital. You are able to buy more equipment, in this case a custom vehicle wrap, that will in turn help you generate more income. Typically, buying something to increase revenue could put a financial strain on you and your business. With financing you don't have that issue because you're paying it off in small increments. Financing allows you to buy what you need, when you need it!

5. Benefit from Potential Tax Savings. 

Monthly payments are tax deductible as an operational expense. In many cases, you can even write off the interest charges. You can deduct the full purchase price of your financed vehicle wrap as you pay for it. You essentially get to deduct 100% off the costs.

If you think financing your vehicle wrap could be a good option for you, apply online in less than 30 seconds! Simply visit our website, click the "Apply Now!" button and fill out our no obligation credit application. For more information on our financing options and/or our custom vehicle wrap packages, give us a call at 573-392-0500.

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

The Invention of Vinyl

While the concept of auto advertising developed long before vinyl vehicle graphics were invented, the discovery of vinyl material opened up a whole new world of opportunities for the industry. The continual advancements in technology have only increased those opportunities. ProDezigns is here to share with you about this unique material used in vehicle wrap production and how it was invented:

What is Vinyl?

Vinyl is a synthetic plastic material that has the most uses compared to any other plastic in the world.
You can find this multipurpose material in a long list of products, including vehicle wraps. It's versatile nature allows for many uses. It can be firm or flexible, thick or thin and also can come in a wide variety of colors. Where did this unique product come from though?

The Invention of Vinyl Chloride

Vinyl Chloride was accidentally discovered in 1926 by the Goodrich Corporation. Take a look at this quick video on how vinyl chloride is produced:  


The invention created new products, factories, and jobs in America. As for the auto advertising industry, it created a huge opportunity for growth. 

Vinyl Vehicle Graphics

At first, only large organizations such as the U.S. Air Force could afford to use self-adhesive vinyl graphics. By the 1980's vinyl production costs and die-cutting technology had become affordable enough for small businesses. Vinyl started to take the place of paint when it came to adding letters and decals to their vehicles. By the early 1990's, colorful die-cut vinyl became the primary method of adding lettering and logos to big business vehicles. Paint remained king for car enthusiasts. In the late 1990's new technology allowed printing on vinyl with a wide format printer. However, this was also quite expensive until the 21st century. 

ProDezigns Custom Vehicle Wraps

With the technology we have now, it's totally possible for startups and small businesses to get vehicle wraps at an affordable rate. Not only do we offer a variety of packages to fit your budget, but we now offer financing! Give ProDezigns a call at 573-392-0500 to get started on your custom vehicle wrap at the Lake of the Ozarks today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com