The Meanings of Red, White and Blue

One of the most effective aspects of marketing revolves around color choices. A great color scheme not only highlights your brand, but can bring an entire advertising campaign together. Additionally, those colors each have different meanings and can bring out different emotions in people. In honor of Memorial Day coming up, we wanted to take a deeper look at the colors red, white and blue.

Memorial Day 

Each year, Memorial Day is celebrated on the last Monday in May. It is a day to remember those who died in active military service. One of the main symbols representing our country and those who serve it is our flag. For over 200 years now, the flag has symbolized the unity and strength of our country. It is a source of inspiration and pride for our citizens, and has turned out to be a viable icon in the history of our nation. So why red, white and blue?

Red

In reference to the flag, the color red signifies hardiness and valour. In addition, red is the color of fire and blood. It is associated with energy, war, danger, strength, power, and determination, as well as passion, desire and love. Red is a very emotionally intense color that enhances the human metabolism and increases respiration rate and raises blood pressure. Therefore, it should be used in moderation. It's the perfect choice for advertising something like "Buy Now" or "Click Here."

White

The white stripes on the flag signify purity and innocence. White is also associated with light and goodness, and is considered to be the color of perfection. As opposed to the color black, white usually has a positive connotation. In advertising, white is associated with coolness and cleanliness. You can use white to suggest simplicity and safety as well. White is often used to promote low weight, low-fat foods and dairy products. While white isn't really stimulating to the senses, it opens the way for the creation of anything the mind can conceive. However, too much white can cause feelings of isolation and emptiness.   

Blue

The color blue in the star section of the flag signifies vigilance, perseverance and justice. Blue is also the color of the sky and sea. It's often associated with depth and stability. Blue also symbolizes trust, loyalty, wisdom, confidence, intelligence, faith and truth. The color is considered beneficial to the mind and body. Opposite of the color red, it slows human metabolism and produces calming effects. Blue is strongly associated with tranquility and calmness, and is also linked to consciousness and intellect. According to studies, blue is very masculine, so if you're target market is males, blue could be a great choice. You should avoid blue when promoting food and cooking because it suppresses appetite.

Give your vehicle wrap meaning and style with a great color scheme. Whether you're looking for something patriotic or something else that accentuates your brand, ProDezigns can design the perfect wrap to meet your marketing needs. Call 573-392-0500 to get started on your Missouri custom vehicle wrap today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

The Meaning of Colors in Marketing

Color is vital to any sign or other marketing material.  Each color has a deep meaning to the subconsciousness of consumers.  It is important to choose colors that will meet your business needs. For example, if the majority of your consumer base is male, you probably don't want to use pink and purple for your color scheme. Below are some items from SignIndustry.com for you to think about when choosing colors for your custom vehicle wrap at Lake of the Ozarks.    

Branding with Colors

Color is extremely important for branding.  When someone looks at a logo, the color is the first thing their eyes see.  Colors are key with any type of signage, especially vehicle wraps because they have a psychological impact on customers.  Experts say that colors can be used to communicate the theme of what you're promoting, whether it be the lowest prices in town or the best quality around.

Many large brands have already established a color and many people associate that brand with that color.  For example, the T-Mobile is associated with the color pink, while John Deere is associated with the color green.  In certain industries, such as the fast food industry, you may see a similarity in colors.  McDonald's, Wendy's and Burger King all use a combination of reds, yellows and oranges because red stimulates your appetite and yellow tells you to keep moving so it fits the quick aspect of these businesses.  Home Depot chose orange because it demands the customers attention. Whatever color you choose for your advertising vehicle wrap, you want it to pop so that it draws the customer to look more closely.


Deeper Meanings of Colors

According to SignIndustry.com, the consumer has 1/16 of a second to get a glimpse of a product as they walk by a store shelf.  The same thinking goes with Lake of the Ozarks car wraps because unless you are parked, consumers will only have a short amount of time to receive your message. So we know that the eye is drawn to color, but what do the colors communicate?  Understanding the deeper meaning of colors will help you choose the most appropriate combinations for your business.

Black - Black typically communicates authority and power.  It is a good choice for typefaces because it contrasts nicely against most light backgrounds making it easy to read from long distances.

Red - Red is a color of high emotion that stimulates shoppers and appetite.  Red is also known as a "hot" color which can signify low prices.

Blue  - Blue is actually considered the most popular color in the world.  It is a "cool" color that communicates elegance and quality.  It is also a calming color.  Lowe's chose blue as a competitive move against Home Depot's bright orange.

Green - Green is rarely used in retail settings except lawn and garden or food establishments. Green symbolizes health and nature.

Yellow - Yellow is another attention grabber, but experts say this color should only be used as a background. Yellow typefaces are hard to read.

Purple - Purple signifies royalty, luxury and wealth.  Therefore, it is inappropriate for businesses that promote value and savings.

Brown - Brown is a good choice for industrial applications becuase it is earthly and signifies reliability and genuineness.  UPS is a good example of the use of the color brown.

The key to color marketing is to tap into what people already associate with certain colors and use that to your advantage.  Certain colors are generally accepted to mean one thing and if your product or service doesn't match with that, you could confuse your customers.  In addition to choosing the right colors, you want to make sure your message is consistent through all your marketing efforts. Whatever color scheme you choose for your vehicle wrap, should be reflected on your website and print materials.  Here at ProDezigns, we will custom design your vehicle wrap to meet the needs of your business.  Give us a call today to get started!    

Auto advertising allows you to market in your community as well as surrounding communities! Where ever you go, you are making a statement for your company.  And Remember...

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

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