4 Common Outdoor Advertising Mistakes to Avoid

From the long-standing billboard advertisements to the more recent trend of vehicle wrap marketing, outdoor advertising has a way of making a lasting impression on those that see it, if it's done right. Vehicle wrap advertising alone has been proven to generate a 91% response rate. Fleet vehicle advertising can help grow brand recognition up to 15 times more than other advertising techniques. ProDezigns is here to help you make your outdoor advertising successful by avoiding these common mistakes:

1. Making the Text Too Small. 

Often times outdoor advertising is viewed from several feet away. Make sure that your lettering is large enough for people to clearly read at a distance. Customers most likely aren't going to go out of their way to get close enough to read your advertising if the lettering is too small.

2. Using Too Many Words. 

If someone is driving by your advertisement, or even walking by for that matter, they're not going to want to read a book. Choose your words wisely and make your message clear and concise. Less is more when it comes to outdoor advertising. 

3. Displaying Too Much Clutter. 

At 60 mph, you only have a few seconds to get your message across. Too much clutter in your advertising, whether it be words or images, will cause the viewer's eye to shut down because it doesn't know where to focus. Keep your message simple and clean so it's easily understood.

4. Not Including a Call to Action. 

What do you want consumers to do after they see your advertising? Without a call to action, people who see you're advertising aren't going to act on it. Make sure you include a website, phone number or store location so the consumer knows how to purchase your product or service.

Outdoor Advertising with ProDezigns

At ProDezigns, our talented designers will work with you to create the perfect promotional solution to fit your needs. We'll create a wrap that uses just the right amount of words, at just the right size, while avoiding clutter and making sure you have a clear call to action. Give Missouri's best vehicle wrap shop a call at 573-392-0500 to get started on your custom vehicle graphics today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

The Trend of Personal Vehicle Wrapping

Many businesses have discovered the advantages of using auto advertising. There's no denying that full-color, custom graphics on the side of a vehicle catch your eye. For this reason, more and more car owners are choosing to wrap their personal vehicles as well. They are making their vehicle stand out with the help of a Missouri custom vehicle wrap!

Personal Vehicle Wrapping

According to a Japan Times article, the emerging trend of wrapping personal vehicles is becoming increasingly popular among Japanese citizens who want to drive something different than every one else. They're tired of the solid colors like black, white, silver or red. The same opinion is present here in the United States as well. Who doesn't want a one-of-a-kind look for their vehicle? From car enthusiasts to the average Joe, personal vehicle wraps are becoming a popular trend in Missouri and across the country. Personal vehicle wraps are perfect for customers who want their vehicle to be a different color. From simple designs to detailed custom art, vehicle wraps offer a great way to express yourself. Then when you're ready for a change, they can easily be removed.

Reasons for Personal Wrapping 

Most cars these days come in widely accepted colors to improve the car's resell or trade-in value. Unfortunately, this doesn't offer vehicle owners much choice on personalization. When you choose to invest in custom vehicle graphics at the Lake of the Ozarks, you can express your individuality and ensure your car looks like none other on the road. In addition to making your vehicle unique, vehicle wrapping will protect the custom paint job underneath. With the advances in technology, vehicle wrapping has become more affordable and now anyone, not just the big businesses, can easily obtain one.

While many of the wraps we create are for business branding purposes, we also create great personal vehicle wraps at the Lake of the Ozarks. From camouflage to patriotic designs, we can design the perfect wrap to fit your personality. Give ProDezigns a call at 573-392-0500 to get started on your custom vehicle graphics today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

4 Tips for Designing an Effective Food Truck Wrap

While you may think of food trucks only being in big cities, they're becoming more popular across Mid-Missouri. Vehicle wraps entice people to check out your business, so why would it be any different for a mobile business such as a food truck? In fact, a food truck needs some type of graphics to show people what type of food is being served. If people can't tell from a distance what type of food they can get from your truck, they're likely not to stop. Here are a few things to consider when designing your Missouri food truck wrap:

1. Make It Easy to Spot. 

You want people to know that your food truck is there. While many vehicle wraps are seen while driving down the road, while people are right next to you, food truck wraps need to be visible from a distance. While you're serving food, your truck is going to be parked off the road, and you want to make sure the passing traffic can see that you're there serving food. Bright colors are probably going to be your best option.

2. Incorporate Your Brand. 

While bright, easily visible colors are important, it's also crucial that your food truck wrap represents your brand. You want to choose colors that associated well with the food options you are serving. If you're serving fresh salads and healthy options, green may be a good color option. If your all about greasy meat options, maybe red would be a better color choice. Make sure that your graphics match what you're trying to accomplish with your food truck.

3.  Use Pictures of Your Best Dishes. 

The great thing about vinyl vehicle graphics is that your options are endless. If you can think it up, we can design it. Technology has improved so much that we can print just about anything on vinyl to applied to vehicles. That means you can send us a picture and we can put it on your wrap. When it comes to your food truck graphics, we can easily display your most popular meals so people know what to expect when they come up to the window to order.

4. Include Website and Social Media Links. 

Do you have a Facebook page? Maybe a Twitter account? Encourage your customers to follow you by putting the social media icons along with your username on your food truck wrap. It's also a great idea to include your website and phone number if you have one. If you move your food truck to a new location regularly, you want people to know how to find you again. It's important to have all your marketing avenues working together to promote and brand your business.

For all your food truck and other Missouri vehicle graphics needs, give us a call at 573-392-0500. Utilizing new marketing techniques that have been proven time and again to be creative, innovative and on the cutting edge of technology will create a lasting impact to all that see your advertising. The team at ProDezigns will work with you to create a high-impact, custom promotional solution to meet your business marketing needs!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

The Power of Environmental Branding

At ProDezigns, we wrap more than just vehicles! Branding your business can be done in a variety of different ways and that includes wall wraps. You can tell your customers a lot just through custom designs on your walls, windows, floors and more. Keep reading to learn how our custom vinyl graphics at the Lake of the Ozarks can help you with environmental branding at your place of business.

What is Environmental Branding? 

Environmental Branding is a strategy that uses your surroundings to express your brand. The concept is internationally recognized for using design as an asset. It uses space as a physical embodiment of the brand. This is achieved through architecture, interiors, lighting, graphics, landscape, etc. in spaces such as retail stores, showrooms and even office environments. From corporate to institutional and educational, branded environments support the success of a variety of different organization types. Environmental branding is achieved when a brand transitions from your basic marketing materials to your surroundings. By using this strategy, you're able to communicate your company's identity and personality through a physical environment.

How Environmental Branding Can Help Your Business

When a client visits your place of business, they'll be able to experience your brand through signage, ambiance, colors, architecture, furniture, uniforms, music and more. Benefits of environmental branding can include improved brand position and communication, better customer recognition, differentiation from competitors and higher perceived value from investors. Branding the work environment can also play a significant role in helping employees to consistently deliver the brand experience. Internally, benefits may include higher employee satisfaction and retention, increased productivity and a better understanding of an organizations mission, vision and values.

Let ProDezigns Help You with Your Branding! 

Through our custom vinyl wall and window graphics at the Lake of the Ozarks, we can help you create the perfect branded business. Whether you have a retail location or some boring office space, our talented designers will help you create the perfect piece of art to represent your brand. Give Missouri's best wrap shop a call today at 573-392-0500 to get started.

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com