The Effectiveness of Vehicle Wrap Advertising

Vehicle wrap advertising isn't a new concept, however, it is increasing in popularity. Vehicle graphics offer a unique way to get your brand out in front of thousands of people each day. ProDezigns custom vehicle wraps are one of the most cost effective ads with the most visual impact. Keep reading to learn about how effective vehicle wrap advertising really can be!

Vehicle Wrap Effectiveness Statistics 

The power of vehicle wrap advertising is often undervalued. Let's take a look at some statistics revolving around these rolling advertisements: 

• A study by Arbitron, Inc. shows that mobile advertising reaches virtually all demographics, as 96% of Americans travel in a vehicle each week. 
• Depending on how far and where the car is driven, it's estimated that a wrapped vehicle will generate between 30,000 and 70,000 mobile impressions per day.
• The American Trucking Association states vehicle advertisements generate more than 600 visual impressions for every mile driven. 
• According to Interstate Advertising Corporation, 74% of motorists are positively influenced by companies and products advertised on trucks. 
• According to Cox Communications, 47% of 18-24 year olds surveyed found car wraps especially memorable. 

Comparing Auto Advertising to Other Advertising 

A study by Arbitron, Inc. states the following cost per thousand impressions for traditional advertising mediums:

• Outdoor Signage - $3.56
• Radio - $7.75
• Newspaper - $19.70
• Magazine - $21.46 
• Television - $23.70
• VEHICLE WRAP - $0.35 

As you can see from the numbers above, auto advertising is definitely the most cost effective advertising medium you can use.

ProDezigns Vehicle Wraps

With the help of Missouri's best wrap shop, you'll end up with a high-impact, custom promotional solution that best suits your marketing needs. Our award winning designers will work closely with you to create an effective piece of advertising that you can take with you anywhere you go. ProDezigns is making your business capital mobile, using full color custom vehicle graphics at the Lake of the Ozarks! Give us a call at 573-392-0500 to get start getting maximum marketing results.

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Marketing Strategy and Small Businesses

When you own a small business, you have a lot to think about. You don't have different departments to handle the different aspects of running a business. You have to handle it all. Marketing can sometimes be put on the back burner in all the hustle and bustle of business ownership. However, marketing and advertising is a vital part of a successful small business. In today's blog, Missouri's best vehicle wrap shop focuses on the importance of having a marketing strategy.

What is Marketing Strategy? 

Marketing strategy is the combination of marketing goals into one comprehensive plan. It involves a variety of advertising mediums working together to both increase awareness for your business and drive sales. The marketing strategy is the foundation of any good marketing plan. People are exposed to hundreds of marketing messages each day, so how do you make yours stand out? You need a plan and that plan starts with a strategy.

Why Do Small Businesses Need a Marketing Strategy? 

Marketing strategy provides focus and direction for your business. It can help you effectively combat competition and gain market share. Having a marketing strategy allows you to save time and money as well. Unlike big corporations, small businesses don't have a lot of money to spend on marketing and advertising. Instead of throwing advertising dollars at random ideas, having a strategy allows you to focus your marketing budget on a plan. Do your research on your target market, see what they are interested in and build your strategy around that. Marketing strategy improves the effectiveness of your marketing message, which leads to increased sales and profits.

Let ProDezigns Help You! 

Once you've come up with a strong marketing strategy, you have to decide how you're going to spend your marketing dollars to achieve your goals. One marketing medium to consider is auto advertising. Compared to other forms of advertising, mobile signage offers a great bang for your buck. According to the Traffic Audit Bureau for Media Measurement, vehicle wrap advertising can generate 30,000 to 70,000 daily vehicular impressions. Talk to ProDezigns about adding custom vehicle graphics to your marketing plan today - call 573-392-0500. From concept to completion, we'll work with you to create a custom vehicle wrap at the Lake of the Ozarks.

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

A Look at Our Various Wraps

You've probably heard us say, "If you can drive it, ride it, float it or fly it, we can wrap it." At ProDezigns Custom Wrap Shop, we can wrap just about anything. While car and truck wraps might be the most popular, we have wrapped a variety of unique items, and not just those used for transportation. Let's take a look at a few of the different types of wraps we've created over the years.

Vehicle Wraps

The most common type of vinyl wraps that we do would be vehicle wraps at the Lake of the Ozarks and across Missouri. From cars and SUVs to big semi-trucks and trailers, we can wrap just about anything with wheels. Whether its a small decal or a full vehicle wrap, we can do it all!

Boat Wraps

Boating is an extremely popular activity around here, with one of the largest man-made lakes in our backyard. Boat wraps are another common project for us. From personal watercraft up to large family boats, we can create a custom design just for you.

Aircraft Wraps 

Vehicles aren't the only form of transportation we can wrap. If you have something that can fly, we can wrap it too! We've wrapped both airplanes and helicopters in our full color vinyl graphics. You can promote your brand on pretty much anything that moves!

Motorcycle and Motorsports Wraps 

Aside from your regular wheels, we can also wrap your toys! From ATVs and sports bikes to race cars and more, we can create custom graphics for anything you can ride or drive. Motorcycles are a popular project for us; show off your personality with a custom design that no other motorcycle enthusiast has!

Storefront Graphics 

The value in full color vinyl graphics goes beyond auto advertising. We can wrap entire storefronts with graphics showing what your business has to offer. The perforated vinyl allows you to see out from inside the store, while passersby see a solid image. These custom graphics can reinforce your brand, transform your look or draw attention to products or services.

Wall & Floor Graphics 

In addition to storefront graphics, we can also create custom vinyl wall graphics and floor graphics. You can cover an entire wall with a mural or floor graphics to direct traffic through your store. Floor and wall graphics offer a unique way to catch your customers attention and lead them in a buying direction. 

Other Graphics

At Missouri's best wrap shop, we can wrap just about anything. Some items we've wrapped in the past include a pool table, a drum, a prosthetic leg and a Plagiocephaly helmet. Have something you want wrapped? Give us a call at 573-392-0500 and we'll let you know if we can do it!

ProDezigns Custom Wrap Shop

Whether you're looking to wrap something to promote your business or just for fun to show off your personality, ProDezigns has you covered. We'll work with you to design the perfect custom graphics for your needs and wants. We strive to give our clients the highest level of service, satisfaction and personal attention to detail with every project we do. Contact us about our Lake of the Ozarks graphics services today!

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com

Power of Vehicle Graphics

When it comes to advertising, you want to make your marketing dollars stretch. You want as much exposure as you can get for the least amount of money, right? ProDezigns is here to show you the power of vehicle graphics in marketing your business. Keep reading to learn why you should add a custom vehicle wrap at the Lake of the Ozarks to your business advertising plan.

Reaching a Broad Audience

When you advertise with vehicle graphics, you don't have to wait for someone to pick up a magazine or flip on the TV to see your message. Anyone and everyone that passes your vehicle can't help but notice it; vehicle graphics, if created effectively, are extremely eye-catching. In fact, 90% of travelers are reached by graphics of some kind on vehicles, and 75% of consumers form impressions about a company based on their fleet graphics. Your ad can reach pedestrians, drivers and passengers alike. Studies by the Traffic Audit Bureau for Media Measurement have shown that just one vehicle wrap can be viewed anywhere from 30,000 to 70,000 times throughout the day. The average person will spend more than 43,000 hours sitting at stop lights - just imagine all the people you could reach at stop lights if you had your vehicle wrapped with custom graphics from ProDezigns!

Engaging Your Audience

Not only do vehicle wraps reach a broader audience than many other forms of advertising, but customers also engage with that form of marketing. On average, 30% of people who view mobile outdoor ads say the advertisements influence their purchasing decision. Car wraps are non-invasive and therefore have a more positive response than many other forms of advertising. Consumers find vehicle wraps appealing because they're a unique and different form of advertising. Although they are becoming more popular across the country, vehicle wrap advertising in Missouri is relatively new compared to other traditional forms of advertising.

Start leveraging the power of vehicle graphics by talking to a designer at ProDezigns today! Utilizing new marketing techniques that have been proven time and again to be creative, innovative and on the cutting edge of technology will create a lasting impact on all who see your advertising. At Missouri's best wrap shop, we'll work with you to come up with a custom promotional solution that meets your needs. Give us a call today at 573-392-0500! 

If you can drive it, ride it, pull it, fly it, or lift it, we can wrap it!

Pro DeZigns

36 Scrivner Road

Eldon, Missouri 65026

GET DIRECTIONS

P: (573) 392-0500

F: (573) 392-0094

E-mail: jim@prodezigns.com